Organizers pull plug on CeBIT America 2005

Low revenues cited for cancellation of IT trade show

By Nancy Weil

August 3, 2004 12:00 PM ET

Recommended

IDG News Service - Although the CeBIT America Web site continues to enthusiastically suggest that visitors "Save the date!" for the 2005 edition of the IT trade show next June in New York, organizers yesterday announced that the event has been canceled.
"Though regrettable, this is the correct business decision," Joachim Schafer, president of show organizer Hannover Fairs USA Inc. said in a statement. "CeBIT America is a terrific event, but it has not generated enough revenue to justify a third year."
CeBIT America officials were unavailable to further discuss the announcement, but the statement seemed to attempt to fend off one likely area of questions, saying that rather than being a setback, the decision to cancel the show "is a reflection of a changing high-tech industry as well as the overall U.S. economy."
The demise of CeBIT America was announced just six weeks after MediaLive International Inc. pulled the plug on this year's Comdex trade show, citing lack of support from major IT vendors as the reason. But attendance at that show had waned in recent years, with fewer key industry announcements made during the Las Vegas event.
While the CeBIT America show won't go on, Hannover Fairs USA "will continue to look for opportunities that focus on well-defined vertical markets and user groups," Schafer said in the statement. International CeBIT events in China, Australia and Turkey are successful and won't be affected by the decision in the U.S., the statement said. The company's Hanover, Germany-based flagship event, which is the world's largest IT trade show, also apparently will be unaffected.
Hannover Fairs USA, based in Princeton, N.J., is the U.S. subsidiary of Deutsche Messe AG.

Reprinted with permission from

IDG.net
Story copyright 2009 International Data Group. All rights reserved.

Recommend Digg Twitter ShareThis

Email Print Send Feedback Reprints

Jump to comments

IT Management

Additional Resources

Xerox

Win a color printer!

By using solid ink technology only from Xerox, you could save up to 65% by printing color for the cost of black and white. Enter for a chance to WIN a PhaserTM 8860 network color printer!

Microsoft

Upgrade to Internet Explorer 8 today.

Save time and mitigate security risk. Deploy it now.

Sybase

NEXT-GENERATION MOBILITY PLATFORMS

In this white paper, IDC analyzes the role of next-generation mobile enterprise platforms as organizations seek a more strategic deployment of mobile solutions.

Learn the important issues you must consider before starting your next mobility initiative. Get your mobility white paper from IDC now, compliments of Sybase.

White Papers & Webcasts

Informatica 9 Launch: Transform your Business. Transform your world.

LIVE Nov 10, 2009 12:00 PM ET

Architecting Business Intelligence Applications for Change: The Open Solution

LIVE Nov 12, 2009 02:00 PM ET

Faster, Cheaper and Easier to Maintain
Can you afford not to upgrade your servers to today's advanced, energy-efficient technologies?

Strategies for Driving Down IT Support Costs with Lite ITIL Practices
View this now!

Infonetics: WAN Optimization Appliance Market Highlights 1 Q09
Vendor market share positions shuffled once again in 1Q09, learn more now!

Managing Secure File Transfer to Save Time, Money and IT Resources
Learn how companies are using innovative technology to overcome these challenges and improve user productivity by offloading e-mail attachments and replacing FTP with...

Improving Customer Retention and Satisfaction
Download this White Paper Now!

Efficient Root-cause Analysis in the face of Datacenter Complexity
Isolating Virtualization and n-Tier Application Issues, Measuring Success, Assessing Business Impact, and Enabling Technologies

Supporting Employees Anytime, Anywhere
Download this White Paper Now!

Enterprise Data Governance: Bridging the Business-IT Gap
Register for this live webcast today!

People + Processes + Technology: Creating a Winning Formula for Customer Support
Download Now!

Usability Is Everything
Download this short video! Provided by Workday.

All White Papers | All Webcasts