Microsoft to pitch security as 'competitive advantage'

IDG News Service - Microsoft Corp. will pitch security as a "competitive advantage" at its partner conference in Toronto next week, but it may be a tough sell to attendees who are still waiting for the software maker to deliver on some of last year's security-related promises.
Microsoft's second annual Worldwide Partner Conference kicks off Sunday. The three-day event is focused on helping its partners sell more Microsoft products.
Attendees at last year's conference cheered when Microsoft CEO Steve Ballmer addressed head-on some of the security challenges the software maker faces and outlined steps to address them. But the company has yet to deliver on most of the promises Ballmer made.
For example, customers are still waiting for a single patching experience and an update to the Software Update Services patch management tool, both of which Ballmer had said would be out in the first half of 2004 but have been delayed. Ballmer also promoted the security enhancements in Service Pack 2 for Windows XP, which was due out in the first half of the year but has also been delayed. It is now expected sometime in the third quarter.
As a result, many of Microsoft's partners will come to Toronto with the same security concerns they had last year, said Paul DeGroot, an analyst at Directions on Microsoft Inc. The concerns may have even grown because of the recent attacks on Microsoft's Internet Explorer Web browser, he said.
"Security is still going to be a preoccupation for partners," DeGroot said. "The things that Ballmer promised progress on haven't been achieved."
IDC Research Director Marilyn Carr agreed. "You can expect to hear the same issues tabled this year, as they have not gone away," she said. Partners, just like end users, want Microsoft to make it less of a headache to keep up with security patches.
Microsoft has planned 10 sessions in a special security breakout track at the event. The introduction to the track on Microsoft's Web site makes it seem as though the vendor believes its security challenges are a thing of the past. "Clearly security has become a competitive advantage as we engage with our mutual customers," it reads.
Ballmer is set to address the partner audience on Tuesday, the final day of the conference. He will be joined onstage by Mike Nash, head of Microsoft's Security Business and Technology Unit. A security-related announcement is expected, but Microsoft declined to comment ahead of the event.
Partners come to the conference looking for guidance on Microsoft's strategy and for information that will