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Computerworld - It's hard to argue with the proposition that the World Wide Web is the largest repository of information that has ever existed. In just over a decade, the Web has moved from a university curiosity to a fundamental research, marketing and communications vehicle that impinges upon the everyday life of most people in the developed world. But there's a catch, of course. As the amount of information on the Web grows, that information becomes ever harder to keep track of and use.
This vast amount of freely available information is spread over billions of Web pages, each with its own independent structure and format. So how do you find the information you're looking for in a useful format—and do it quickly and easily without breaking the bank?
Search Isn't Enough
Search engines are a big help, but they can do only part of the work, and they are hard-pressed to keep up with daily changes. For all the power of Google and its kin, all that search engines can do is locate information and point to it. They go only two or three levels deep into a Web site to find information and then return URLs. They also find and return meta descriptions and meta keywords embedded in Web pages, but these may well be inaccurate.
Consider that even when you use a search engine to locate data, you still have to do the following tasks to capture the information you need:
A better solution, especially for companies that are aiming to exploit a broad swath of data about markets or competitors, lies with Web harvesting tools.
Web harvesting software automatically extracts information from the Web and picks up where search engines leave off, doing the work the search engine can't. Extraction tools automate the reading, copying and pasting necessary to collect information for analysis, and they have proved useful for pulling together information on competitors, prices and financial data of all types.
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 SAS Information Management Kit SAS is the leader in business intelligence and analytical software and services. Only SAS offers leading data integration, storage, analytics and business intelligence applications within a comprehensive enterprise intelligence platform. SAS gives 97 of the top 100 companies in the 2007 Fortune 500 THE POWER TO KNOW®. |  Webcast: The Information Management Roadmap Imagine high-quality data, cleansed, analyzed and delivered throughout your organization. Join Computerworld, IT visionary Thornton May and a panel of experts to learn how SAS® can help you make it happen. View this webcast  |  Research Report: Information Management Initiatives at Midsize and Large Organizations See the top-line results of this Computerworld sponsored survey to see how IT and business leaders are handling information management implementation.Download this report |  White Paper: Information Management: Better Information for Winning Decisions. This white paper explains how the SAS Information Evolution Model aids companies in assessing how they use this information to make strategic decisions and drive business. Download this white paper |
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