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May's coolest gadgets from Japan

By Martyn Williams
May 13, 2004 12:00 PM ET

IDG News Service - TOKYO -- Last year, Japan's No. 3 cellular telephone network operator, Vodafone KK, was faulted by analysts and customers alike for not having a wide and attractive enough range of handsets. Now it's seeking to put that right and in early May launched six new phones that will go on sale in the middle of this year. Two of them caught my eye.

Visit a cellular telephone retailer in Japan and you'd be able to see what are undoubtedly some of the world's most technologically advanced handsets. Packed with megapixel cameras, high-resolution color screens, music players, radio tunes and televisions, the handsets on offer from about 10 companies can satisfy a consumer's every wish -- unless that wish is for something that looks a little unique. Clamshells rule the roost here and have done for several years. Aside from a few styling lines on the cover and the placing of the subdisplay, the most ambitious most phones get is a small number of different colored cases.

That's all changing now thanks to the surprise success of a series of telephones for the Au network that featured design as their biggest selling point. The Au Design Project produced the first candy-bar-type cell phone that has been a success in Japan for several years and also a number of other funky designs that have attracted consumers who care more about looks than megapixels or Java applet size.

Now Vodafone Japan is getting in on the act with one of its new handsets, called Koto. Produced by Toshiba Corp., the telephone was designed to blend traditional Japanese and modern design elements based on the concept of universal beauty, according to Vodafone. The outside of the phone is smooth and shiny with a very discrete Vodafone logo embossed into the front.

It's good news for customers who want their cell phone to be a little more unique than the mass-market models crowding shop shelves. Better news yet is that it's the first of a number of telephones planned for the design project range, said the carrier.

Vodafone V303T Koto Handset

For a handset that is so much about design, I almost feel I shouldn't be paying attention to the technical specifications, but they are probably just as important for the majority of users. So, what's inside the cool-looking case? The telephone has the now-standard QVGA (320 by 240 pixels) 2.2-in. screen and there's also a 1-in. subdisplay. The camera has a 300,000-pixel resolution sensor -- a little on the low-resolution side these days --

Reprinted with permission from IDG.net. Story copyright 2010 International Data Group. All rights reserved.
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