Facebook to collect more user data, but offer more control over ads
Activities on and off the site will influence ad selection, but users will be given more tools for blocking ads
IDG News Service - Facebook is moving to offer users a familiar trade-off: their browsing privacy in return for more targeted advertising. Those who find that no deal at all will be able to use opt-out tools, but all users will be given a little more control over the ads they see.
The new features will target ads based on the behavior of Facebook users on the site, as happens today, and also elsewhere, in apps and on other websites, Facebook said in a blog post Thursday.
Facebook will use the information gathered from all those sources to identify its users' interests and match them with advertising, as it already does with information about their onsite activities.
It said users will be able to opt out of the new information gathering. In mobile apps, they will be able to do this through standard iOS and Android controls, it said, while in their browser they will follow the opt-out mechanisms provided by the Digital Advertising Alliance.
The company is also introducing new per-ad controls allowing its users to find out why they were shown an ad, and to request more or fewer related ads.
A screenshot illustrating the function showed that clicking on one corner of the ad will drop down a menu allowing users to select one of four options: "I don't want to see this," "Hide all ads from this advertiser," "Why am I seeing this?" and "This ad is useful." Asking for more information will show the interest areas identified by Facebook to which the ad is related, allowing users to reject further ads associated with that interest.
The ad preference controls will appear to U.S. users within a few weeks, the company said, while users in the rest of the world will have to wait months.
Peter Sayer covers open source software, European intellectual property legislation and general technology breaking news for IDG News Service. Send comments and news tips to Peter at firstname.lastname@example.org.
- Social Media in Technology: A Unified Strategy for Success Find out how social media is sparking a new era of customer and industry-understanding in technology enterprises and how industry leaders are overcoming...
- Big Data, Big Mess: Sound Risk Intelligence Through Complete Context This paper examines the insecurity of the small businesses in the supply chain and offers tips to close those backdoors into the enterprise.
- Using Cyber Insurance and Cybercrime Data to Limit Your Business Risk This paper examines the challenges of understanding cyber risks, the importance of having the right cyber risk intelligence, and how to use this...
- 5 Tips to Secure Small Business Backdoors in the Enterprise Supply Chain This paper examines the insecurity of the small businesses in the supply chain and offers tips to close those backdoors into the enterprise.
- NSS Labs & Cisco Present: Evaluating Leading Breach Detection Systems Today's constantly evolving advanced malware and APTs can evade point-in-time defenses to penetrate networks. Security professionals must evolve their strategy in lockstep to...
- Will the Real Endpoint Threat Detection and Response Please Stand Up? This webinar explores new technologies & process for protecting endpoints from advanced attackers as well as the innovations that are pushing the envelope... All Social Media White Papers | Webcasts
Our new weekly Consumerization of IT newsletter covers a wide range of trends including BYOD, smartphones, tablets, MDM, cloud, social and what it all means for IT. Subscribe now and stay up to date!