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Tech pros need to learn the art of brevity

May 30, 2014 09:41 AM ET

CIO - Joe McCormack has a simple message: Be clear and concise if you want people to listen.

"Brevity is an essential skill to stand out," says McCormack, founder and managing director of Sheffield Company, an agency focused on narrative messaging and visual storytelling. McCormack promotes that concept in a new book, Brief: Making a Bigger Impact by Saying Less, inspired by his work with clients such as the Army Special Operations Command.

Define brief.

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Originally published on www.cio.com. Click here to read the original story.
This story is reprinted from CIO.com, an online resource for information executives. Story Copyright CXO Media Inc., 2012. All rights reserved.
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