Buy a Surface Pro 3, get it at summer's end
Microsoft may have unveiled new tablets to preempt Apple's expected June announcements
Computerworld - Microsoft Wednesday kicked off pre-sales of its new Surface Pro 3 tablet, but some of those orders won't be fulfilled until the end of summer.
The interval between introduction and availability for the Surface Pro 3 was both in line with and longer than Microsoft's practice for the laptop replacement's previous editions.
Of the five models Microsoft introduced Tuesday, two -- the Intel Core i5-powered configurations with 128GB or 256GB of storage space -- will ship next month in the U.S. and Canada. Those models, which list for $999 and $1,299, will ship June 20 and go on sale in the company's own retail stores as well as others. Microsoft will deliver the $130 Surface Pro Type Cover, a new keyboard sized for the larger Surface Pro 3, on the same day.
The other three models, including the entry-level $799 Core i3 with 64GB of storage space, and the two with the Intel Core i7, will not ship or hit retail in the U.S. and Canada until Aug. 31, more than three months from now. That's also when Microsoft will begin shipping and start selling all of the Surface Pro 3 models and accessories in 26 other markets, including the U.K., China, France, Germany and Japan.
Those schedules are similar to and different from past editions.
The original Surface Pro, for example, was finalized with pricing and specifications in late November 2012, and shipped in early February 2013, a stretch of about 10 weeks. But the second-generation Surface Pro 2, unveiled in September 2013, went on sale six weeks later.
For those who thought Microsoft jumped the gun with its rollout, Ross Rubin, principal analyst at Reticule Research, had an explanation.
"Announcing the Surface Pro 3 prior to WWDC [Worldwide Developers Conference] but also in advance of its shipping would be one way to get in front of Apple's early June announcements," Rubin wrote in an email reply to questions. "In fact, [Panos] Panay even referenced rumors that Apple was going to add support for simultaneous app viewing on the iPad."
As Rubin said, Apple's developer conference, WWDC, is just around the corner: The confab kicks off June 2, less than two weeks from today, with a keynote where company executives, including CEO Tim Cook, will almost certainly trumpet the new iOS 8 and the latest version of OS X.
Panay, the head of Microsoft's Surface team, did make a subtle reference to rumors that iOS 8 may break with tradition and include a split-screen mode for the iPad. iOS has never let two apps display simultaneously; instead, each app appears in a full-screen mode, and interaction between apps is clumsy and limited.
"There's rumors of other side-by-side computing," Panay said yesterday near the end of the Surface Pro 3 introduction. "I'm showing you side-by-side computing. This is side-by-side computing. This is Windows," Panay boasted as he demonstrated Windows 8.1's split-screen mode on the tablet. "There's no tricks, no gimmicks, no nothing. It just works."
Microsoft has long highlighted Windows' ability to show two "Modern," nee "Metro" apps in the tile-based, touch-first user interface (UI) in its anti-iPad marketing.
The Redmond, Wash. developer may also have wanted to strut the Surface Pro 3 before Apple refreshed its MacBook Air, the lightweight notebook Panay used yesterday as a foil for the new Surface. Several times Panay pulled out a MacBook Air or referenced it -- "Best in class, there's no debate," he said at one point -- to hammer home Microsoft's pitch that its new device is not as much a tablet as a notebook replacement.
- Microsoft again writes off Surface inventory, renews profitability doubts
- Surface survives Microsoft cuts, but tablet strategy remains muddled
- Surface Pro 3 not a notebook replacement to DIYers who want inside
- Microsoft wants MacBook Air owners to trade up to a Surface Pro by trading in
- Surface Pro 3 'notebook' reaches retail today
- Whoops! Microsoft goof confirms Surface Mini
- Surface Pro 3 deep-dive review: Has Microsoft finally got it right?
- Perspective: The Surface Pro is Microsoft's latest premature introduction problem
- Surface Pro 3's 'tweener' screen is too small for a laptop, too big for a tablet
- Buy a Surface Pro 3, get it at summer's end
- What is this "File Sync" Thing and Why Should I Care About It? All of a sudden, getting a file from your work laptop to your iPad became as simple as clicking "Save." So it's no...
- The 5 Big Lies About Going Mobile You've heard about the power of mobile to change your business. But have you realized your mobile potential? It's about much more than...
- BYOP: How Mobile and Social Are Creating New User Personas The digital world of mobile + social creates new customer segments and behaviors. Companies need to reorient their customer interactions around these segments...
- Software Asset Management: Ensuring Today's Assets Today's trends like BYOD and SaaS are new and exciting in terms of how they will help make our jobs more productive but...
- Why do you need an enterprise mobile platform? Today companies must offer great apps that run on a range of devices, and connect to an exploding set of backend data. Appcelerator...
- Technology for Everyone A Kansas school district modernizes teaching and learning and paves the way to a one-to-one program with a comprehensive upgrade of its wireless... All Mobile/Wireless White Papers | Webcasts