Android mobile ad traffic beats iOS for first time
But iPhones and iPads still command top ad revenues
Computerworld - Android smartphones and tablets now get the most mobile ad traffic worldwide, beating out iPhones and iPads for the first time in the first quarter of 2014.
The numbers, reported by mobile ad network provider Opera Mediaworks, show Android got 42.8% of mobile ad impressions in the first quarter, compared with 38.2% for iOS devices.
While iOS devices still get 52% of the ad revenue, Android devices have jumped to 33.5%, up from nearly 27% in the first quarter of 2013.
Apple's fall from dominance in ad impressions seemed inevitable as Android steadily grabbed market share in the number of Android devices shipped in recent quarters. In the fourth quarter of 2013, IDC said Android smartphones comprised 78% of all smartphones shipped, compared to 17.6% for iPhones.
Samsung has emerged as the largest vendor of Android smartphones and tablets and in the fourth quarter of 2013 shipped 29% of all smartphones, according to IDC.
Opera Mediaworks said Samsung accounted for 60% of all Android device ad impressions in the first quarter.
The mobile ad business is still driven heavily by U.S.-based consumers. Users of smartphones and tablets in the U.S. accounted for more than half of all global mobile ad traffic with 50.6%; Asia Pacific countries were second, with nearly 23%; and European countries had 13%.
Matt Hamblen covers mobile and wireless, smartphones and other handhelds, and wireless networking for Computerworld. Follow Matt on Twitter at @matthamblen or subscribe to Matt's RSS feed. His email address is email@example.com.
Read more about Android in Computerworld's Android Topic Center.
- Big Data, Big Mess: Sound Risk Intelligence Through Complete Context This paper examines the insecurity of the small businesses in the supply chain and offers tips to close those backdoors into the enterprise.
- Using Cyber Insurance and Cybercrime Data to Limit Your Business Risk This paper examines the challenges of understanding cyber risks, the importance of having the right cyber risk intelligence, and how to use this...
- 5 Tips to Secure Small Business Backdoors in the Enterprise Supply Chain This paper examines the insecurity of the small businesses in the supply chain and offers tips to close those backdoors into the enterprise.
- Confront consumerization with convergence Virtualization expert Elias Khnaser spotlights the security, compliance, and governance issues that arise when enterprise users "consumerize" with shadow IT and public cloud...
- NSS Labs & Cisco Present: Evaluating Leading Breach Detection Systems Today's constantly evolving advanced malware and APTs can evade point-in-time defenses to penetrate networks. Security professionals must evolve their strategy in lockstep to...
- Will the Real Endpoint Threat Detection and Response Please Stand Up? This webinar explores new technologies & process for protecting endpoints from advanced attackers as well as the innovations that are pushing the envelope... All Android White Papers | Webcasts
Our new weekly Consumerization of IT newsletter covers a wide range of trends including BYOD, smartphones, tablets, MDM, cloud, social and what it all means for IT. Subscribe now and stay up to date!