Ex-Microsoft architect's startup focuses on SaaS integration
Azuqua wants to make it easy for business users to build automated processes
IDG News Service - A former Microsoft architect has founded a startup called Azuqua aimed at tackling the problem of joining together and automating business processes from multiple SaaS (software-as-a-service) applications.
The proliferation of SaaS and the "API [application programming interface] economy," provides a vast opportunity for a service that can easily pull together processes from multiple applications to serve various scenarios, CEO Nikhil Hasija said in an interview prior to Tuesday's launch of the company's platform.
There's also a need for a tool that can make doing this extremely easy for an average user, he said. While there are a wide range of cloud integration options, such as Dell Boomi and Informatica Cloud, "it requires a computer science degree to do something with them," Hasija claimed. "We're solving this for the business user and making IT look good for being able to deliver this."
But other cloud integration vendors, such as SnapLogic, also say they can make it easy for average users, and Azuqua has some catching up to do with respect to its product's depth. For now, Azuqua is focused on connecting applications that involve sales, service and marketing, Hasija said.
Azuqua's platform uses workflows the company calls FlAus. Users can stitch together processes from various applications with a drag-and-drop, menu-driven interface.
Each FlAu has a "triggering event," such as when a customer fills out a form on a website or mentions a company or brand on Twitter, according to Azuqua.
The point is to automate the process of reacting to these common events. For example, in the case of the website form, a FlAu could be set up to automatically start a new record in Salesforce.com while sending an email to a salesperson.
Azuqua also provides a means to apply logical rules to each FlAu, such as to define what time of day it should run.
Users must give Azuqua's platform permission to access their cloud services, such as Salesforce.com, Google Sheets, LinkedIn, Dynamics CRM and Twitter, which are among about 15 applications initially supported. Fifteen more are in testing now, according to Hasija.
There is also a "gallery" of pre-created FlAus, which will be built up over time.
Azuqua's target market is business users working in midsized companies, which have "a need for speed and a proliferation of cloud services," Hasija said.
The service is generally available now. A limited version is available at no charge, with paid versions starting at $75 per month.
Process orchestration "is coming into the forefront" in the cloud integration market, said 451 Group research manager Carl Lehmann.
One challenge facing vendors is how to maintain and manage high-quality orchestrations across multiple independent services, something made more complicated by the fact that one or more services could go down, Lehmann said.
Chris Kanaracus covers enterprise software and general technology breaking news for The IDG News Service. Chris' email address is Chris_Kanaracus@idg.com
- Whitepaper: 10 Critical Requirements of a Successful Cloud Application Growing interest in cloud computing has prompted almost every enterprise software vendor to claim it's "in the cloud." However, in the industry's rush...
- Whitepaper: The Real SaaS Manifesto This whitepaper defines the key terms every company should know, understand, and evaluate when considering a SaaS vendor for their business.
- Whitepaper: Real CIOs of the Cloud As cloud computing becomes the dominant technology of this decade, today's CIOs are the catalysts for change. This whitepaper published by Techweb features...
- Whitepaper: The Continuous Innovation Advantage of SaaS This report defines the next generation system of record, outlining the changes and challenges with current technology and how continuous innovation has become...
- LIVE EVENT: 5/7, The End of Data Protection As We Know It. Introducing a Next Generation Data Protection Architecture. Traditional backup is going away, but where does this leave end-users?
- On-demand webinar: "Mobility Mayhem: Balancing BYOD with Enterprise Security" Check out this on-demand webinar to hear Sophos senior security expert John Shier deep dive into how BYOD impacts your enterprise security strategy... All SaaS White Papers | Webcasts