With voice calls, WhatsApp can tap new growth
Internet-enabled calls may be available first on Android and iOS
IDG News Service - WhatsApp's voice calling service, planned for later this year to augment its hot text-message offering, could yield an influx of customers and strengthen the service's already firm standing in mobile messaging.
WhatsApp will offer Internet-based voice calling by the end of June, CEO Jan Koum said Monday during a speech at the Mobile World Congress conference in Barcelona, according to news reports. The service is expected to be available first on Google's Android and Apple's iOS mobile systems, with rollouts coming later to other platforms such as Windows Phone and BlackBerry, said a report in The New York Times.
WhatsApp is already a leading player in a crowded market of messaging apps that also includes KakaoTalk of South Korea and Viber of Cyprus. The service has a huge user base: 450 million monthly active users, according to the company. But adding free voice calls could drive that number higher if enough people decided to shun traditional phone carriers in favor of the Internet.
The expansion could, in turn, bring new users to Facebook, which announced last week that it was acquiring the five-year-old company for up to US$19 billion.
As it works now, WhatsApp's service lets people use their Internet data plans to send messages to each other as an alternative to paying a carrier such as AT&T or Verizon for SMS (Short Message Service) texting. It's likely that voice calling would work the same way. WhatsApp is free to download and use for the first year; after that, users can extend their subscription for $0.99 per year, according to the company's website.
Facebook CEO Mark Zuckerberg sees WhatsApp as a critical element in Facebook's pursuit of connecting more people around the globe. During a keynote speech at the conference following the WhatsApp announcement, the Facebook chief said that the mobile messaging app was actually worth more than what Facebook paid for it.
WhatsApp's revenue may not be in line with the price Facebook paid, Zuckerberg said. But WhatsApp may also be one of the few services on the path to having 1 billion-plus users, Zuckerberg said, and that's what makes it valuable.
It's unclear what Facebook's plans are for further monetizing WhatsApp's service. Since the acquisition, both Zuckerberg and Koum have sought to quiet rumors they might use ads to make more money from WhatsApp.
Zuckerberg instead said on Monday that Facebook could include WhatsApp as part of free or cheap Internet access in developing areas of the world, under Facebook's Internet.org project.
- Secure smartphones are nice, but not enough
- STMicro could enable touchless gesture control of smartphones
- The 'Internet of things,' beyond the hype at Mobile World Congress
- 64-bit smartphones are coming, but Apple's iPhone 5s still stands alone
- New chipsets and devices lay groundwork for LTE-Advanced
- Management vendors show Windows Phone some love
- SAP, BMW research project to connect drivers with real-time offers and services
- Samsung debuts new Exynos chips, questions linger on 64-bit plans
- Motorola to release a smartwatch later this year
- Samsung beefs up Knox mobile management software
- Data on the Move = Business on the Move; How Strategic Secure Managed File Transfer Adds Value and Drives Business This whitepaper describes the formal and informal file-sharing methods business employees use to perform their daily functions and explains that, from sending small...
- Why Projects Fail CIOs are expected to deliver more projects that transform business, and do so on time, on budget and with limited resources.
- The New Business Case for Video Conferencing: 7 Real-World Benefits Beyond Cost-Savings This whitepaper provides insight into the value of video conferencing in today's business environment, and how organizations are using visual collaboration to find...
- Gartner Magic Quadrant for Client Management Tools The client management tool market is maturing and evolving to adapt to consumerization, desktop virtualization, and an ongoing need to improve efficiency.
- Supercharge Your Web and Mobile App Development with High-Productivity Hybrid Cloud Webinar: Hear from industry experts about the amazing power at the intersection of next-generation web and mobile application development and cloud platforms.
- LIVE EVENT: 5/7, The End of Data Protection As We Know It. Introducing a Next Generation Data Protection Architecture. Traditional backup is going away, but where does this leave end-users? All Internet White Papers | Webcasts