Oracle thinks global with its social media analysis software
Oracle's tools can now analyze social content in more languages
IDG News Service - Oracle has broadened the number of languages its social media analysis software supports, in a bid to appeal to enterprises with operations and customers across the world.
The vendor's Social Relationship Management software now has support for English, Chinese, Portuguese, Spanish, Russian, French, German, Italian, Dutch, Korean and Japanese, according to Monday's announcement.
SRM is part of the company's broader suite of "customer experience" software that spans sales automation, customer service, marketing and support. It competes in this area not only with frequent rival SAP but also Adobe and IBM, companies that have largely eschewed the enterprise applications market but see an opportunity in technologies that cater to digital business.
Oracle's SRM software includes semantic text analysis capabilities that "go well beyond keyword and Boolean to reveal actionable insights like consumer intent, product likes/dislikes, and customer service issues," according to Monday's announcement.
Other new features include a dashboard that gives users the ability "to see where conversations are happening globally, and allocate workload accordingly," Oracle said.
There are two main categories of social media monitoring tools, said analyst Alan Lepofsky, vice president and principal analyst at Constellation Research: "Those that can help an individual brand monitor and respond to content related to them, and then tools that can analyze larger sets of data, such as shopping patterns on holidays."
One of the most important functions is accurately matching a person posting on social media to actual customer records that show their buying or support history, Lepofksy added.
Oracle's acquisitions of RightNow, Vitrue, Collective Intellect, Evolver, Eloqua and Responsys are an attempt to give it a portfolio that can help companies connect with customers through the entire buying cycle, Lepofsky said.
Many companies could now be ready to invest in social media analysis tools.
"I think most organizations are past the 'thinking about social media' stage in terms of sales, marketing and support," Lepofsky said. "Social media as a channel is influencing many organizations to combine their digital strategy across multiple departments that used to operate more independently."
Chris Kanaracus covers enterprise software and general technology breaking news for The IDG News Service. Chris' email address is Chris_Kanaracus@idg.com
- 15 Non-Certified IT Skills Growing in Demand
- How 19 Tech Titans Target Healthcare
- Twitter Suffering From Growing Pains (and Facebook Comparisons)
- Agile Comes to Data Integration
- Slideshow: 7 security mistakes people make with their mobile device
- iOS vs. Android: Which is more secure?
- 11 sure signs you've been hacked
- The Business of Social Business Social business represents a significant transformational opportunity for organizations. Read this whitepaper to learn more.
- HP HAVEn: See the big picture in Big Data HP HAVEn is the industry's first comprehensive, scalable, open, and secure platform for Big Data. Enterprises are drowning in a sea of data...
- What Datapipe customers need to know about the new PCI DSS 3.0 compliance standard This handy quick reference outlines what PCI DSS 3.0 is, who needs to be compliant and how Alert Logic solutions address the new...
- The 12 PCI DSS 3.0 requirements addressed by Peer 1 Hosting This handy quick reference outlines the 12 PCI DSS 3.0 requirements, who needs to be compliant and how Alert Logic solutions address the...
- Meg Whitman presents Unlocking IT with Big Data During this Web Event you will hear Meg Whitman, President and CEO, HP discuss HAVEn - the #1 Big Data platform, as well...
- The New Way to Work Knowledge Vault This Knowledge Vault focuses on how, in today's increasingly virtual world, it's more important than ever to engage deeply with employees, suppliers, partners,... All Social Media White Papers | Webcasts