Facebook tops U.S. social networking charts, but users eye other sites, too
Facebook remains universal favorite, but use of LinkedIn, Pinterest, Twitter and Instagram growing
IDG News Service - Editor's note: This story has been updated to clarify the survey results.
Facebook remained the most popular social networking destination among U.S. adults online, but users are also turning to other websites for their daily social fix.
Social networks are used by 73 percent of online adults in the U.S., according to a study released on Monday by the Pew Internet and American Life Project on Monday. The study was based on 1,445 adult Internet users interviewed from August 7 to Sept. 16 this year.
The full survey sample totaled 1,801 adults over age 18. The margin of error was plus or minus 2.9.
Facebook was the dominant social networking site, boasting an audience of 71 percent of online U.S. adults, growing from 67 percent late last year.
While Facebook was a universal favorite, some 42 percent of online adults used multiple social networking sites, the study said. Pinterest attracted women, Twitter and Instagram were heavily used by young adults, African Americans and city dwellers, and LinkedIn was favored by college graduates, older users and high-income households.
Usage of all Facebook alternatives grew, according to the survey. LinkedIn was used by 22 percent of U.S. adults online, Pinterest by 21 percent, Twitter by 18 percent and Instagram by 17 percent.
The engagement levels varied, with 63 percent of Facebook users visiting the website at least once a day, and 40 percent visiting multiple times. Instagram, which is owned by Facebook, had 57 percent of users visiting once a day and 35 percent logging in multiple times. Around 46 percent of Twitter users visited at least once, and 29 percent multiple times.
Once viewed as a social networking platform for college students, Facebook is now attracting a larger number of Internet users aged 65 or more, according to the survey. Facebook is used by around 45 percent of U.S. Internet users aged 65 or more, growing from 35 percent late last year.
Twitter and Instagram are becoming more popular among African Americans and users aged 18 to 29. Around 34 percent of African American Internet users in the U.S. adopted Instagram, growing from 23 percent last year. The site was used by 37 percent of users aged between 18 and 29, growing from 28 percent in the comparable period last year.
Women "are four times as likely as men to be Pinterest users," the survey said. Pinterest was used by 33 percent of women and 8 percent of men interviewed for the survey.
The Pew survey does not include information related to usage of sites such as Google+, Tumblr, Reddit and Vine.
- Could you quit Facebook for 99 days?
- Facebook is a school yard bully that's going down
- EPIC says Facebook 'messed with people's minds,' seeks FTC sanctions
- 7 things you need to know about Facebook's mood experiment
- Facebook emotional manipulation test turns users into 'lab rats'
- Facebook tries to stop Snapchat drain with Slingshot
- TMI! Facebook moves to stop over-sharing
- Inside Facebook's brilliant plan to hog your data
- Facebook shows mobile app developers the money with new ad network
- Facebook unveils anonymous app log-ins
- SIP Migration: Addressing CIOs' Concerns Recent data from IDG Research shows that many IT executives are counting on SIP to help them meet employee efficiency and customer experience...
- SBIC: Transforming Information Security This report combines perspectives on technologies with experience in strategy to help security teams navigate complex decisions regarding technology deployments while maximizing investments.
- InfoTech: Cloud File Sharing Organizations are increasingly turning to cloud file sharing solutions to meet end-user's needs for a lightweight and effective collaboration tool. In this report,...
- Rethinking Backup and Recovery As enterprises continue to transform their data centers, and virtualization plays an increasing role in their IT infrastructures, the way data is backed...
- Top 4 Digital Signage Fails Join RMG Networks for a look at four of the most common reasons digital signage fails in corporate businesses. Learn about strategies to...
- Mastering the Art of Mobile Content Management Mobile device usage in the enterprise has skyrocketed in recent years, and it continues to escalate. All Social Media White Papers | Webcasts
Our new weekly Consumerization of IT newsletter covers a wide range of trends including BYOD, smartphones, tablets, MDM, cloud, social and what it all means for IT. Subscribe now and stay up to date!