Dark tower Mac Pro goes on sale Thursday
Radically redesigned workstation debuts tomorrow at prices starting at $2,999
Computerworld - Apple's radically redesigned Mac Pro workstation will go on sale Thursday, the Cupertino, Calif. company announced today.
Starting Dec. 19, customers can configure and order the cylindrical computer, or purchase one at Apple's own retail stores and those of its authorized resellers.
Prices start at $2,999 for a Mac Pro equipped with a quad-core Intel Xeon E5 processor, 12GB of system memory, dual AMD FirePro graphics processors and 256GB of PCIe-based flash storage. A six-core configuration with 16GB of memory runs $3,999.
Both stock models feature cutting-edge technology, including six Thunderbolt 2 and four USB 3.0 ports, and can drive a trio of 4K displays.
Apple has not revealed at-order upgrade prices for additional memory, a larger SSD (solid-state drive) or other components changes.
Apple introduced the new Mac Pro in June at its annual Worldwide Developers Conference (WWDC) to oos and ahhs from the crowd. Most famously, Philip Schiller, the head of Apple marketing, who after introducing the Mac Pro at the WWDC's opening keynote, pointedly said, "Can't innovate anymore, my ass."
Schiller was referring to criticism by financial and industry analysts that Apple had lost its mojo because it had not released a dramatically-different product since co-founder Steve Jobs' death.
The Mac Pro certainly looks different: Rather than the bulky box of the past -- which resembled 1990s tower-style Windows PCs to the point of being indistinguishable from some -- the newest is a 10-in. black cylinder about 7 in. in diameter that weighs just 11 pounds.
Apple last gave the Mac Pro a facelift in 2010, then tweaked the hardware in June 2012 with a minor refresh. The long stretch between iterations led to speculation that Apple was planning to kill the Mac Pro, or fold it into a higher-end iMac configuration.
The Mac Pro may be a flagship of sorts for Apple, which has a history of catering to designers, developers, engineers and other creative professionals with its upper-tier hardware, but the computer sells in very small numbers compared to the more prosaic iMac desktop and MacBook notebook lines.
In fact, Apple -- which abandoned the word "Computer" in its official name in early 2007 -- is only incidentally a personal computer maker: In the third quarter, the one most recently reported, Mac revenue was $5.6 billion, or just 15% of the period's total.
At this point, Apple is primarily a smartphone company. In the same quarter, iPhone revenue topped $19.5 billion, accounting for 52% of the total for the three months.
Gregg Keizer covers Microsoft, security issues, Apple, Web browsers and general technology breaking news for Computerworld. Follow Gregg on Twitter at @gkeizer, or subscribe to Gregg's RSS feed . His email address is firstname.lastname@example.org.>
- Apple users were left at risk by 3-week delay between OS X and iOS patches
- As iPad sales slump, Cook hijacks analysts' fast-uptake explanation
- Apple defies PC downturn again, boosts Mac sales
- Tim Cook to Microsoft: Better late than never for Office on iPad
- Apple kicks off public OS X beta testing
- Apple patches Secure Transport, but not because of Heartbleed
- Apple customers downsize iPhone, iPad storage in March quarter
- Free OS X Mavericks now powers half of all Macs
- Apple has bigger plans than just song ID with Shazam deal
- Mac Pro shortage sets record as worst Mac production debacle
Read more about Hardware in Computerworld's Hardware Topic Center.
- Silicon Valley's 19 Coolest Places to Work
- Is Windows 8 Development Worth the Trouble?
- 8 Books Every IT Leader Should Read This Year
- 10 Hot Hadoop Startups to Watch
- Slideshow: 7 security mistakes people make with their mobile device
- iOS vs. Android: Which is more secure?
- 11 sure signs you've been hacked
- Logicalis eBook: SAP HANA: The Need for Speed Without timely business insights, organizations today can suffer logistical, manufacturing, and even financial disaster in a matter of minutes
- Neustar 2014 DDoS Attacks and Impact Report For the third consecutive year, Neustar surveyed hundreds of companies on distributed denial of service (DDoS) attacks. The survey reveals evidence that the...
- Acxiom Case Study This case study, which focuses on Acxiom, explores how the company was able to secure employee data, reduce migration costs and boost productivity...
- Windows® XP Migration: Protect and Secure Critical Data With the end of the Microsoft Windows XP operating system's lifecycle on April 8, 2014, businesses are faced with the decision to migrate...
- Top 4 Digital Signage Fails Join RMG Networks for a look at four of the most common reasons digital signage fails in corporate businesses. Learn about strategies to...
- Building Tomorrow's Infrastructure Listen to this podcast to discover how Crider Foods worked with PC Connection to update their IT infrastructure, while maintaining compliance and control. All Hardware White Papers | Webcasts
Our new weekly Consumerization of IT newsletter covers a wide range of trends including BYOD, smartphones, tablets, MDM, cloud, social and what it all means for IT. Subscribe now and stay up to date!