iPad grabs top spot in tablet purchase poll
72% of Americans planning to buy a tablet in next 90 days pick iPad; half of those people tap iPad Air
Computerworld - Apple's iPad was the preferred pick of prospective tablet buyers this holiday season by a huge margin, according to a market research firm's survey of 25,000 Americans.
ChangeWave Research, an arm of 451 Research, said last week that 13% of those polled planned on buying a tablet in the next 90 days, more than twice the number of its previous survey in August, and in the ballpark of the polls before the last two year-end holiday stretches.
"Apple continues to hold a tight grip on next 90-day tablet demand," said ChangeWave in a short description of some of the survey's results.
Seventy-two percent of the people who said they would buy a tablet in the next three months claimed that they would choose an Apple device, representing about 9% of the 25,000 who responded to the survey.
ChangeWave attributed the dramatic increase in iPad planned purchases to the late-October introduction of the iPad Air and Retina-equipped iPad Mini. The unveilings, along with the $30 price reduction of the first-generation iPad Mini, dampened consumer enthusiasm for other tablets, including those from Amazon, Google and Samsung.
The Samsung Galaxy line, for example, dropped from 13% in August to 9% in the November-conducted poll, while Google's Nexus fell from 12% to 9%.
Only Microsoft's Surface brand gained planned-purchase share, climbing from 7% to 8%. "[That's] a hopeful sign for [Microsoft's] October Surface 2 tablet launch," said ChangeWave.
Microsoft introduced its second-generation Surface tablets in late September and started selling them Oct. 22. The company also kept the first-generation Surface RT, renamed as simply "Surface," at the marked-down $349 price it had used since July, when it began to unload excess inventory.
ChangeWave's survey also showed that of Apple's tablets, the iPad Air was the one most likely to be bought, with 55% of those selecting an Apple tablet saying that they would purchase the new Air. That matches other metrics that have called out the Air as Apple's top seller since early November.
Gregg Keizer covers Microsoft, security issues, Apple, Web browsers and general technology breaking news for Computerworld. Follow Gregg on Twitter at @gkeizer, on Google+ or subscribe to Gregg's RSS feed . His email address is email@example.com.
- iOS 8 split-screen hints at iPad's enterprise ambition
- Office for iPad apps ring up 27M downloads
- Apple reclaims J.D. Power's top tablet satisfaction prize
- Samsung tablets grab market share from Apple's iPad
- As iPad sales slump, Cook hijacks analysts' fast-uptake explanation
- The iPad's expected ebb, and the search for why
- iPad sales skew even more toward Mini
- Apple's Mac ends up in tablet cannibal pot, too
- The case for an iPad Pro
- Is Apple's 13-in. iPad a desktop for kids?
Read more about Tablets in Computerworld's Tablets Topic Center.
- Enterprise Mobility Management Checklist Read this checklist for tips and considerations when creating your own Enterprise Mobility Management (EMM) strategy.
- Enable secure remote access to 3D data without sacrificing visual perfomance Design and manufacturing companies must adapt quickly to the demands of an increasingly global and competitive economy. To speed time to market for...
- The Truth About Virtual Computing for CAD If you're a user of graphics-intensive software such as 3D modeling, simulation and analysis, and visualization, you might be skeptical about moving to...
- Virtually Delivered High Performance 3D Graphics "A picture is worth a thousand words." That old phrase is as true today as it ever was. Pictures (i.e., those with heavy...
- Client Management: Simplifying Life for System Admins Watch this brief webinar to hear how implementing a client management strategy not only overcomes common Apple-ization challenges related to data protection &...
- What should I look for in a Next Generation Firewall? SANS Provides Guidance With so many vendors claiming to have a Next Generation Firewall (NGFW), it can be difficult to tell what makes each one different.... All Tablets White Papers | Webcasts
Our new weekly Consumerization of IT newsletter covers a wide range of trends including BYOD, smartphones, tablets, MDM, cloud, social and what it all means for IT. Subscribe now and stay up to date!