BMC launches service to host private-label enterprise app stores
BMC Marketplace will allow organizations to set up their own public-facing app stores
IDG News Service - BMC Software has set up a private-label marketplace service that will allow independent software vendors (ISVs) and other organizations to run their own online app stores.
"It is sort of like an Amazon-like marketplace for enterprise customers or ISVs," said Jason Frye, senior director in the office of the BMC Chief Technology Officer, referring to the popular Amazon online store. An app store can be set up within a few weeks, potentially cutting the time needed to set up a deployment from scratch, he said.
The BMC Marketplace service provides the templates and tools needed for organizations to set up their own customized online app stores where they can sell their own software and services as well products from their partners.
BMC Marketplace can sell all sorts of software programs -- enterprise applications, desktop programs and mobile device apps -- as well as cloud services. The company is pitching the service to its enterprise customers, telecommunications providers, and ISVs.
The service provides the major elements needed to run an app store, including customer purchase automation tracking capabilities, vendor approval workflows, transaction processing, sales and lead reports, and a consumer-style interface.
The Marketplace differs from the standard private-label e-commerce platforms in a number of ways, Frye said. It is built specifically for technology companies in mind. "This marketplace is not for someone to sell apples and oranges. It is designed for selling very complex offerings," Frye said. For instance, it can sell a cloud service offering that draws on multiple providers, or application that has both desktop and mobile components.
The service is also unique in that it can be accessed from both desktop computers and mobile devices. "If you have a mobile app, the BMC Marketplace can handle the fulfillment, management and installation on that user's device, without having to go back to iTunes," Frye said.
In August, BMC acquired Partnerpedia, which originally developed the enterprise app store software used in this service, called AppZone. After the acquisition, BMC quickly set up its AppZone marketplace, which offers the ability to procure enterprise software online.
While BMC is primarily known for its software that manages the IT infrastructure of enterprises, the move into providing online marketplace infrastructure is a natural one for the company, Frye said.
"It's a new area for us, but it is a very well-thought out strategic move," Frye said. "As marketplaces become more ingrained in the way our traditional customers offer their services, we wanted to make sure our technology was on the forefront of where those customers interactions were happening."
- Best iPhone, iPad Business Apps for 2014
- 14 Tech Conventions You Should Attend in 2014
- 10 Desktop Apps to Power Your Windows PC
- How to Add New Job Skills Without Going Back to School
- Slideshow: 7 security mistakes people make with their mobile device
- iOS vs. Android: Which is more secure?
- 11 sure signs you've been hacked
Red Hat Enterprise Linux - The Original Cloud Operating System
Linux adoption is growing against a number of measures, such as the
number of supercomputers that run Linux and the size of the contributing...
- OpenStack Hype vs. Reality: CIO Quick Pulse Open-source architecture can enable IT departments to build infrastructure-as-a-service (IaaS) clouds running on standard hardware.
- Maximize Strategic Flexibility by Building an Open Hybrid Cloud Choosing how to build a cloud is the biggest strategic decision IT leaders will make this decade. It determines their organizational competitiveness, flexibility,...
- ESG: The IBM FlashSystem 840: Technical Evolution to Deliver Business Value In this whitepaper, you will learn how this high-speed storage technology has tremendous potential to support I/O-intensive and/or latency-sensitive applications.
- Meg Whitman presents Unlocking IT with Big Data During this Web Event you will hear Meg Whitman, President and CEO, HP discuss HAVEn - the #1 Big Data platform, as well...
- Cloud Knowledge Vault Learn how your organization can benefit from the scalability, flexibility, and performance that the cloud offers through the short videos and other resources... All Cloud Computing White Papers | Webcasts