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CareerCloud app aims to find job openings before they're advertised

It uses open-source intelligence to map job opportunities

December 2, 2013 05:12 PM ET

Computerworld - CareerCloud's Hidden Jobs app tracks what it calls "hidden job leads" -- public tidbits of information that hint that a company may soon be hiring, such as reports about plans to expand, relocate or introduce a new product line included in news stories, press releases, blog posts and other sources of information.

It's information that can be useful in finding a job, since a company may announce an expansion, relocation or some other action well before it begins advertising jobs.

Chris Russell, founder of CareerCloud, said the company's 99-cent iOS app and its website are designed to give job seekers insight into companies that will soon be hiring. If a job seeker identifies such an employer, Russell recommends researching the company and trying to identify an employee to reach out to with a resume.

CareerCloud's methodology is similar to what's called "open-source intelligence" -- a term of art commonly used in the intelligence community to describe data collection from publicly available sources.

But data that CareerCloud assembled about the 10 states with the most the job leads -- largely in manufacturing, retail and tech -- shows something interesting as well.

Most of the job leads uncovered using CareerCloud's methodology are in the South.

Not surprisingly, the report CareerCloud released on Monday has California at the top of the list, with just over 14,000 job leads in the last 90 days. Ohio came in second, with just over 8,000 leads, followed by Tennessee, at 7,500. The other states are Florida, Texas, Arizona, Georgia, North Carolina, Pennsylvania and Virginia.

Seven of those states are in the South. Russell said he believes that reflects the fact that the southern part of the country is attractive to employers, in part because of its lower wages. The overall trend reflects a shift to the South that's been seen before.

Moody's Analytics, in a recent report, said that the South is the only part of the country where "the labor force [has] consistently risen since 2010." That's indicative of the region's population gains and the growth of
labor-intensive industries such as construction and consumer services, leisure and hospitality.

This interest in southern states is reflected in tech announcements. North Carolina, for instance, has emerged as a major data center hub, with companies such as Apple, Google and Facebook building facilities there.

Lenovo is building a manufacturing plant in North Carolina as well. Apple, however, looked to the Southwest for manufacturing and decided to build a new plant in Arizona.

But Moody's also found job growth in the top metro areas that are typically tech centers, including New York, Washington, San Francisco and Charlotte. Indeed, that's what Dice, whose Dice.com website focuses on tech job listings, has found as well. It recently determined that the top IT job markets were mostly in the North -- in states like New Jersey and Massachusetts -- on the West Coast or in locales in the middle of the country, like St. Louis, Illinois and Texas.

Hidden Jobs app
CareerCloud's Hidden Jobs app mines public information about companies that hints at future hiring plans.

covers cloud computing and enterprise applications, outsourcing, government IT policies, data centers and IT workforce issues for Computerworld. Follow Patrick on Twitter at Twitter @DCgov, or subscribe to Patrick's RSS feed Thibodeau RSS. His email address is pthibodeau@computerworld.com.

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