Apple's $380M case against Samsung goes to jury
Two calculators will help the eight person jury come up with their award in the closely watched case
IDG News Service - A jury in California will begin deliberating Tuesday over how much money Samsung should pay to Apple for the infringement of several patents in multiple models of Samsung smartphones. Apple wants just under $380 million, but Samsung is arguing it shouldn't pay more than $52 million.
The eight-person jury made up of six women and two men heard closing arguments from lawyers on Tuesday morning after four days of testimony that focused on the iPhone's influence and explored what drove consumers to buy the phones they did.
A lawyer for Apple, Bill Lee, asked jurors to put themselves in the shoes of Steve Jobs and other Apple employees who "went to work before the sun came up and went home after it set" when working on the iPhone. He told them how Jobs took a risk and "bet the company" on the iPhone.
Lee also reminded the jury of several key Apple exhibits: internal Samsung documents including one from Samsung mobile chief JK Shin that asked engineers to "make something like the iPhone."
Samsung argued the patents in question cover just a few areas of design and do nothing on their own to influence the buying decisions of consumers, so the money it pays should be much lower.
"These patents are very narrow," said Samsung attorney Bill Price. "Apple doesn't own beautiful and sexy."
The question in front of the jury is relatively simple, but the math could be complicated.
That Samsung infringed on Apple patents isn't disputed. A jury in the same San Jose courtroom ruled on that last year and awarded Apple just over $1 billion in damages, but shortly after, Judge Lucy Koh cut about $450 million from the award citing incorrect calculations. This second trial seeks to recalculate those damages.
On Monday, Koh explained to the jurors how they need to go about figuring that out.
"A damages award should put Apple in approximately the financial position it would have been in had the infringement not occurred," she told the jury. "You should keep in mind that the damages you award are meant to compensate Apple and not to punish Samsung."
Apple's math combines three figures to come up with $380 million.
The first is $114 million in compensation for lost profit. The company is asserting that it would have sold 360,000 additional iPhones had the infringing Samsung products not been on the market.
Samsung says large screens, longer battery life and the Android operating system were among the reasons customers chose its phones. Those people wouldn't have bought Apple products had the infringing products not been on the market and thus it owes nothing on this issue.
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