Facebook says yes, your posts can be used for ads
The company amended its privacy policies Friday, reworking some language related to advertising with children
IDG News Service - Facebook on Friday moved ahead with proposed changes to its privacy policies to clarify that users' posts on the site can be used in advertisements, but that users have controls to limit their appearance.
In August, Facebook proposed revisions to its Statement of Rights and Responsibilities, in which it said that it can use the names, profile pictures and other data of its members to deliver ads. The proposed changes drew sharp criticism from some users, privacy groups and the U.S. Federal Trade Commission, which launched an examination into whether the amendments violated a 2011 law.
The updated policies largely stand and will go into effect immediately, Facebook said on Friday.
"Your feedback was clear -- we can do better -- and it led to a number of clarifying edits," said Erin Egan, Facebook's chief privacy officer. Nothing about the update, however, has changed Facebook's advertising policies or practices, she said in a blog post.
"The goal of the update was to clarify language, not to change policies or practices," she said.
But there was a change made in the policy's language addressing the presumption that minors on the site had received permission from their parents to have their data used in connection with ads. In Facebook's August proposal, one clause said that if a user was under the age of 18, "you represent that at least one of your parents or legal guardians has also agreed to the terms of this section (and the use of your name, profile picture, content and information) on your behalf."
Based on feedback received, Facebook determined that the language was confusing and so it was removed, the company said on Friday.
"This language was about getting a conversation started; we were not seeking and would not have gained any additional rights as a result of this addition," Egan said.
Facebook has a number of ways that it uses people's data to deliver advertisements. One of its most important ad products is its "sponsored stories" program, which led to a class-action lawsuit and then a US$20 million settlement earlier this year.
For some sponsored content, for instance, Facebook uses location check-ins or members' "likes" to have their profile name and picture paired with ads, if that "like" was given for a participating business. That advertisement would then be eligible to appear to the person's friends elsewhere on Facebook such as the news feed, timeline, or through the site's new search engine, called Graph Search.
But members can still limit who sees these types of ads, Facebook said, based on who is allowed to see "likes." So if a person only allows family members to see that he "liked" a particular business, then only the family members would see the ad paired with the "like," the company said.
- Social Media in Technology: A Unified Strategy for Success Find out how social media is sparking a new era of customer and industry-understanding in technology enterprises and how industry leaders are overcoming...
- Software Asset Management: Ensuring Today's Assets Today's trends like BYOD and SaaS are new and exciting in terms of how they will help make our jobs more productive but...
- Trends Shaping Software Management: 2014 Most IT executives recognize the relationship between mobile computing and worker productivity, and have long issued notebook computers and other mobile devices to...
- Software Asset Management: Pay Attention or Pay Up There is a wide range of options for managing software assets, from in-house solutions to the cloud to managed services providers. Read this...
- IBM FlashSystem V840: Leveraging Software-Defined Flash to Drive Your Business With end-to-end, tightly integrated functionality and super-fast flash technology, products like IBM FlashSystem V840 Enterprise Performance Solution empower businesses to leverage the efficiency...
- Leveraging Flash Storage to Accelerate Oracle Real Application Clusters Join this webinar to understand the latest solid-state storage trends, the specific applications driving solid-state storage deployments and the benefits of deploying the... All Social Media White Papers | Webcasts
Our new weekly Consumerization of IT newsletter covers a wide range of trends including BYOD, smartphones, tablets, MDM, cloud, social and what it all means for IT. Subscribe now and stay up to date!