Motorola faces challenges in going global with the Moto G
The smartphone will announced at events in London, Mexico City, SAPSo Paulo and Toronto.
IDG News Service - The Moto G smartphone expected from Motorola on Wednesday will likely be available outside the U.S., but competing in the increasingly tough mid-range segment globally won't be easy.
The existing Moto X only sells in North America.
While Motorola didn't confirm its distribution plans for Moto G, a website inviting users to sign up for the live online announcement has an international feel that looks like a stylized globe and Nov. 13 is written in multiple languages. Motorola is also organizing launch events in London, Mexico City, SAPSo Paulo and Toronto.
The device is expected to be powered by a 1.2GHz quad-core processor from Qualcomm come with a 4.5-inch 720p screen, according to rumored specs. Other reported specifications include a 8GB of integrated storage and a 5-megapixel camera. A product page on British Amazon that was quickly removed priced it at 159 pounds ($250).
Combined with some of the software features Motorola announced on the Moto X, including voice control, and a few new ones, could make Moto G an interesting mid-range smartphone.
"If you look at the worldwide smartphone market, you'll notice that a majority of the volume and the growth comes from mid-tier of the market, especially that cost about $200. They are in huge demand ... so it makes sense for Motorola to go into that segment," said Anshul Gupta, principal research analyst at Gartner.
But the growth also means that competition with vendors such as Samsung Electronics, Huawei Technologies and ZTE will be fierce, Gupta said.
To keep up, Motorola doesn't just have to develop a good product, said Francisco Jeronimo, research director for European mobile devices at IDC.
"It needs to invest a lot more in Europe, because brand awareness is very low at the moment. So it needs to make a huge investment to change that," Jeronimo said.
But he still thinks that Motorola has a better chance at competing in this segment of the market versus the high end, where Samsung and Apple dominate. Motorola has continued to struggle since it was acquired by Google. Its revenue fell by 33 percent during the third quarter even though a record number of smartphones were shipped during that period, according to IDC.
Motorola's share of the worldwide smartphone market was 1 percent during the third quarter, compared to 2.1 percent in the previous year, Jeronimo said.
Send news tips and comments to firstname.lastname@example.org
- 15 Non-Certified IT Skills Growing in Demand
- How 19 Tech Titans Target Healthcare
- Twitter Suffering From Growing Pains (and Facebook Comparisons)
- Agile Comes to Data Integration
- Slideshow: 7 security mistakes people make with their mobile device
- iOS vs. Android: Which is more secure?
- 11 sure signs you've been hacked
- Pay-as-you-Grow Data Protection: IBM Tivoli's Full-featured Data Protection Suite for Small to Medium Businesses IBM Tivoli Storage Manager Suite for Unified Recovery gives small and medium businesses the opportunity to start out with only the individual solutions...
- Streamline Data Protection with IBM Tivoli Storage Manager Operations Center IBM Tivoli Storage Manager (TSM) has been an industry-standard data protection solution for two decades. But, where most competitors focus exclusively on Backup...
- Simplify and Consolidate Data Protection for Better Business Results Learn about IBM® Tivoli® Storage Manager Operations Center, which provides advanced visualization, built-in analytics and integrated workflow automation features that leapfrog traditional backup...
- HP HAVEn: See the big picture in Big Data HP HAVEn is the industry's first comprehensive, scalable, open, and secure platform for Big Data. Enterprises are drowning in a sea of data...
- Meg Whitman presents Unlocking IT with Big Data During this Web Event you will hear Meg Whitman, President and CEO, HP discuss HAVEn - the #1 Big Data platform, as well...
- The New Way to Work Knowledge Vault This Knowledge Vault focuses on how, in today's increasingly virtual world, it's more important than ever to engage deeply with employees, suppliers, partners,... All Smartphones White Papers | Webcasts