LinkedIn aims to make email more professional, with LinkedIn Intro
The tool adds more professional information to emails
IDG News Service - LinkedIn wants to help people get a job and advance their careers by incorporating its services into their mobile email.
On Wednesday the company announced the availability of LinkedIn Intro, which is designed to take some of the key functions of the site and incorporate them into users' regular email on their iPhones.
When a user has LinkedIn Intro installed, certain information from an email sender, like where that person works, past job experience, and even where they went to school, will appear in the email. Users can click on the sender's name and see all the information without leaving the email. There is also a button to connect with the person.
The service is available starting Wednesday for the iPhone's mail application, and it supports several email services: Gmail, Yahoo Mail, AOL Mail, iCloud and Google Apps.
LinkedIn hopes the service will provide users with some better context to read and respond to certain messages on their phones, without having to visit LinkedIn's site externally. The technology builds from LinkedIn's acquisition last year of Rapportive, a company that adds information to people's profiles in email.
LinkedIn Intro was unveiled Wednesday to the media at a press event in San Francisco as part of the company's larger strategy to take better advantage of the consumer trend to mobile use.
Email is the number one mobile activity, according to LinkedIn. Today, more than 50 percent of people read emails on their mobile phones, up from less than 5 percent four years ago, the company said.
LinkedIn CEO Jeff Weiner described the company as being in the midst of a "mobile moment."
Mobile is an important part of LinkedIn's business. About 38 percent of the site's 230 million-plus members visit LinkedIn from mobile devices, up from 8 percent less than three years ago, Weiner reported Wednesday.
LinkedIn also launched a new version of its iPad app during the show, including several new features like focusing the central feed more around people, and adding a new tool to search for jobs. There also is a new "channel" bar at the top of the screen, to make it easier for users to access different areas of the site like companies and "influencer content." That app will be available later Wednesday in Apple's App Store, the company said.
LinkedIn also wants to better engage hiring managers, particularly on mobile. Last week, the company launched a mobile app, LinkedIn Recruiter, designed to unchain recruiters from their desktop PCs.
The company did not reveal plans for LinkedIn Intro for other mobile OSes.
- 15 Non-Certified IT Skills Growing in Demand
- How 19 Tech Titans Target Healthcare
- Twitter Suffering From Growing Pains (and Facebook Comparisons)
- Agile Comes to Data Integration
- Slideshow: 7 security mistakes people make with their mobile device
- iOS vs. Android: Which is more secure?
- 11 sure signs you've been hacked
- What Datapipe customers need to know about the new PCI DSS 3.0 compliance standard This handy quick reference outlines what PCI DSS 3.0 is, who needs to be compliant and how Alert Logic solutions address the new...
- The 12 PCI DSS 3.0 requirements addressed by Peer 1 Hosting This handy quick reference outlines the 12 PCI DSS 3.0 requirements, who needs to be compliant and how Alert Logic solutions address the...
- Defense Throughout the Vulnerability Life Cycle This whitepaper provides insight into how to leverage threat and log management technologies to protect your IT assets throughout their vulnerability life cycle.
- The Critical Role of Support in Your Enterprise Mobility Management Strategy Most business leaders underestimate the importance of tech support when they choose an EMM solution. Here's what to put on your checklist.
- Live Webcast Best Practices for the Hyperconverged Enterprise Network To the Age of Constant Connectivity and Information overload
- Live Webcast Unmasking the Differences between Consumer and Enterprise File Sync & Share The consumerization of IT combined with the rapid pace of the modern mobile workplace is forcing enterprise IT teams to evaluate file sync...
- Live Webcast Government Agency Webifies Outdated COBOL Applications Let this CTO tell you how his agency converted 1980s-era green screens into an e-filing portal for the 100,000 cases handled each year...
- The New Way to Work Knowledge Vault This Knowledge Vault focuses on how, in today's increasingly virtual world, it's more important than ever to engage deeply with employees, suppliers, partners,...
- Getting Ready for BlackBerry Enterprise Service 10.2 Find out how BlackBerry® Enterprise Service 10 helps organizations address the full spectrum of EMM challenges, while balancing the needs of both the... All Applications White Papers | Webcasts