AT&T to offer $5 day pass for mobile data on tablets
The carrier also announced deal with Tesla to supply cell service on its electric cars
IDG News Service - AT&T plans to offer tablet users a $5 day pass for mobile data service, as well as a $25 prepaid plan for 1GB over three months, in a bid to reach more types of consumers.
The "casual rate plans" are designed for consumers who don't want tablet cellular service enough to pay a monthly fee, said Chris Penrose, senior vice president of AT&T, who announced the new offerings at the GigaOm Mobilize conference in San Francisco.
The $5 day pass includes 250MB of data. The two new plans are available now for all AT&T tablets, for a limited time, the carrier said.
AT&T users can also add a tablet to one of the company's Mobile Share plans for $10 or buy a standalone monthly plan for the device. The monthly plans, available as prepaid or postpaid, range from $14.99 per month for 250MB to $50 for 5GB.
The carrier is working with manufacturers to reduce the cost of adding cellular components to tablets, Penrose said. Most tablet shoppers buy versions that are only equipped with Wi-Fi, partly because there can be a stiff premium for the additional capability. Apple, for example, charges $130 extra for LTE on its iPad and iPad Mini.
The incremental cost of cellular has fallen significantly and AT&T offers promotions to cushion the blow for buyers, but it really wants the difference to disappear, according to Penrose.
"Ultimately, we'd like to see tablet manufacturers build just one tablet" and let consumers decide how they want to get it online, Penrose said.
So-called connected devices such as tablets and cars are opening up a new universe of possible service plans and revenue streams beyond the world of phones. During the session at Mobilize, Penrose also disclosed that AT&T has a deal with Tesla to supply mobile connectivity on its popular electric cars. He did not disclose pricing or further details on that offering. The carrier has similar deals with other car companies, including plans to build LTE capability into most General Motors vehicles.
- Manufacturing Outlook: Improving time to market, operational effectiveness and innovation in a highly competitive environment An enterprise project portfolio management solution can help manufacturers position themselves in the new competitive landscape.
- Time-to-Market: The Need for Speed in the Automotive Industry Bringing new vehicles to market quickly has never been more challenging. To bring new models to market on-time and on budget, automakers need...
- Patient Portals: A Platform for Connecting Communities of Care Connecting patient health data across the care continuum is essential to achieve improved care, increased access to personal health records and lowered costs.
- 3 Ways Clinicians Can Leverage a Patient Portal to Craft a Healthcare Community With a bevy of vendors offering patient portal solutions, it can be challenging for a hospital to know where to start. Fortunately, YourCareCommunity...
- Make or Break: New Auto Products Must Go To Market On Time This Webcast quantifies the value of time to market for the auto industry and highlights how Primavera Enterprise Portfolio Management can help organizations.
- Cloud Knowledge Vault Learn how your organization can benefit from the scalability, flexibility, and performance that the cloud offers through the short videos and other resources... All Government/Industries White Papers | Webcasts