Update: Gartner tells IT shops that it's 'game over' for BlackBerry
"BlackBerry totally whiffed on the smartphone and consumerization of IT trends that Apple hit out of the park and that Android successfully has exploited," Menezes said on Friday. "BlackBerry failed to make timely moves and product introductions to keep itself in the consideration set for consumers who in the age of BYOD increasingly are shaping enterprise device and platform choices."
"Once it became clear to IT that iOS was a viable choice, it was game over for BlackBerry," Menezes concluded.
Gartner's three recommendations for Blackberry alternatives do include an upgrade to BlackBerry 10 devices for executives who want a physical keyboard or those in high security jobs.
But Menezes said even that scenario recommends that a company begin support of other smartphone platforms, either smartphones purchased for workers or those under an employee-purchased BYOD program.
A copy of the 8-page Gartner report, obtained late Friday by Computerworld, notes that Gartner's advice comes as its clients react to the recent bad news about BlackBerry, and ask what to do. "This represents an unusually large amount of negative news for a key vendor, so it's understandable that IT leaders would want to prepare for alternatives," Dulaney said in the report.
In addition, Gartner conducted an August poll of 400 IT and business leaders which found that 24% remain on the BlackBerry platform. The poll found that respondents expect that number will drop to 9% by 2016.
The poll was conducted before BlackBerry announced its loss, Dulaney noted. BlackBerry had only 2.7% of global smartphone sales in the second quarter of 2013, compared to 76.7% for Android, Gartner has noted.
The survey also found that 38% of the IT leaders are using Apple products, while 30% have Android products. The Android number share is expected to increase to 40% by 2016, slightly ahead of the projection for Apple.
Dulaney also said BlackBerry is right to pursue a course that will take it private, but suggested that BlackBerry will be split up, with the core company focusing on wireless services. "The hardware business will remain for sale, but there will be few buyers, leaving BlackBerry to attempt to emphasize niche markets, such as high-security environments," Dulaney said.
Dulaney suggested the hardware group could even be sold to a foreign government "which may be unsettling for some clients."
He didn't name any governments that could buy the group, but some analysts have suggested the Canadian government. BlackBerry has been a source of national pride and is based in Waterloo, Ont.
As for other elements of BlackBerry, including QNX, the base operating system behind BlackBerry 10, Dulaney said it could be reoriented to focus on real-time applications used in autos or elements in an emerging Internet of Things ecosystem.
BlackBerry's software and services divisions could be wrapped into a group that focuses on support of the remaining client base. The group would focus on its network operations center and 500 carrier relationships to manage and deliver applications and content, Dulaney said.
"If the company is split up, one or more of those components will exist to support the customer base until a transition can be made," Dulaney concluded. "The customer list is just too valuable to be ignored by the entire market of potential suitors."
Matt Hamblen covers mobile and wireless, smartphones and other handhelds, and wireless networking for Computerworld. Follow Matt on Twitter at @matthamblen, or subscribe to Matt's RSS feed . His email address is firstname.lastname@example.org.
- Studies show Sprint and T-Mobile need to expand U.S. coverage
- Gear Fit: Samsung strikes again with its 'build one of any device' plan
- Nokia Lumia Icon on sale Feb. 20 exclusively at Verizon
- Samsung hints at new UI for upcoming Galaxy S5
- How 'Lenovorola' changes the mobile world
- Google and Samsung grow cozier with patent deal, Motorola sale
- Should Sprint buy T-Mobile?
- iPhone, Samsung smartphone use by U.S. consumers jumps
- A mobile app reality check
- Verizon LTE getting AWS upgrades, even as execs admit to some performance 'hot spots'
Read more about Mobile/Wireless in Computerworld's Mobile/Wireless Topic Center.
- 15 Non-Certified IT Skills Growing in Demand
- How 19 Tech Titans Target Healthcare
- Twitter Suffering From Growing Pains (and Facebook Comparisons)
- Agile Comes to Data Integration
- Slideshow: 7 security mistakes people make with their mobile device
- iOS vs. Android: Which is more secure?
- 11 sure signs you've been hacked
- The Critical Role of Support in Your Enterprise Mobility Management Strategy Most business leaders underestimate the importance of tech support when they choose an EMM solution. Here's what to put on your checklist.
- Separating Work and Personal at the Platform Level: How BlackBerry Balance Works BlackBerry® Balance™ separates work from personal on the same mobile device, right at a platform level. Find out how it can work for...
- Protection for Every Enterprise: How BlackBerry Security Works Get an IT-level review of BlackBerry® Security, addressing data leakage protection, certified encryption, containerization and much more.
- Future Focus: What's Coming in Enterprise Mobility Management (EMM) Find out why Enterprise Mobility Management (EMM) solutions that are truly future-ready must be designed to enable Machine-to-Machine (M2M) capabilities and much more.
- Live Webcast On-demand webinar: "Mobility Mayhem: Balancing BYOD with Enterprise Security" Check out this on-demand webinar to hear Sophos senior security expert John Shier deep dive into how BYOD impacts your enterprise security strategy...
- Live Webcast Unmasking the Differences between Consumer and Enterprise File Sync & Share The consumerization of IT combined with the rapid pace of the modern mobile workplace is forcing enterprise IT teams to evaluate file sync...
- Live Webcast Workforce Mobilization for Improved Productivity A mobility research director from Aberdeen discusses reasons for extending legacy applications to mobile devices, and an integration strategist from Attachmate shows how...
- Getting Ready for BlackBerry Enterprise Service 10.2 Find out how BlackBerry® Enterprise Service 10 helps organizations address the full spectrum of EMM challenges, while balancing the needs of both the...
- Containerization Options: How to Choose the Best DLP Solution for Your Organization This webcast outlines a framework for making the right choice when it comes to containerization approaches, along with the pros and cons of... All Mobile/Wireless White Papers | Webcasts