Early buyers go for iPhone 5S by more than 3 to 1
But the lower-priced iPhone 5C will turn the tables within a few months, predicts one analyst
Computerworld - Apple's flagship iPhone 5S outsold the less-expensive iPhone 5C by at least 3 to 1 in the U.S. over the opening weekend, a mobile analytics company claimed Monday.
Wall Street and industry analysts said that the ratio was probably even more in the iPhone 5S' favor.
According to Boston-based Localytics, a mobile and Web app marketing and analytics platform, the pricier iPhone 5S outsold the iPhone 5C by a factor of 3.4 to 1 in the U.S. Globally, the flagship outsold the iPhone 5C by a slightly wider margin of 3.7 to 1.
Localytics measured the ratio by mining data it received from clients' apps installed on approximately 20 million iPhones from Friday, Sept. 20 through Sunday, Sept. 22.
"Early adopters are favoring the high-end 5S compared to the 5C," said the company on its blog Monday. "This makes sense since those who feel the need to buy a new device the very weekend it launches are most likely the power users who want the highest-end phone experience."
While both smartphones were unveiled Sept. 10, Apple only offered online pre-orders for the lower-priced iPhone 5C, holding the iPhone 5S until Friday, when it took online orders starting at 12:01 a.m. PT and opened doors at its retail stores at 8 a.m. local time.
On Monday, Apple said it had sold more than 9 million iPhones -- including the iPhone 5S, iPhone 5C and the iPhone 4S, the latter retained from last year -- during the three-day opening weekend. That figure was 80% greater than in 2012 when Apple launched the iPhone 5, and set a sales record for the firm. Apple did not break out sales for each model, however.
If Localytics' data was an accurate mirror of the purchasing patterns, it would hint that there has been little cannibalization, at least thus far, of the iPhone 5S by the slightly-cheaper iPhone 5C. Some analysts explained Apple's pricing model -- the iPhone 5C came in at a much higher price than virtually every expert predicted -- as a defense against the new smartphone suppressing revenue.
One Wall Street analyst pegged a larger disparity between the two new iPhones for in-store purchases.
"Based on our survey work of 126 buyers of the two new iPhones on Friday in New York City, 88% of respondents purchased the iPhone 5S and just 12% the iPhone 5C," said Brian White of Cantor Fitzgerald & Co. in a Monday note to clients.
- Apple will 'set the world on fire' with iPhone 6 sales
- The other Apple economy: $2B in devices on eBay
- Apple sends users scrambling for OS X Yosemite
- Apple grows Mac sales by 18% on the back of the MacBook Air
- What to listen for during Apple's earnings call today
- Timeline: How Apple's iOS gained enterprise cred
- Apple and IBM: A winning combo for IT
- IBM and Apple ties go way back
- Apple quickly counters China claim of iPhone spying
- China calls the iPhone and iOS 7 threats to national security
- Mission Critical: Managing Mobile Applications & Content Smartphones, tablets and other mobile devices have become embedded in enterprise processes, thanks to the consumerization of IT and a new generation of...
- Securing Mobility, From Device to Network At one time, the process of managing and securing mobile devices and applications was fairly straightforward. Most organizations worried about one application (email)...
- Planning for Mobile Success Many organizations are seeing clear and quantifiable benefits from the deployment of mobile technologies that provide access to data and applications any time,...
- The Challenges and Opportunities of Mobile Application Development Nearly all business users now demand mobile devices--their own or company-owned--along with anywhere access to corporate applications and data. What turns mobile devices...
- Keep Servers Up and Running and Attackers in the Dark An SSL/TLS handshake requires at least 10 times more processing power on a server than on the client. SSL renegotiation attacks can readily...
- On Demand: Mastering the Art of Mobile Content Management Mobile device usage in the enterprise has skyrocketed, and it continues to escalate. IT must answer to users who demand access to their... All iOS White Papers | Webcasts
Our new weekly Consumerization of IT newsletter covers a wide range of trends including BYOD, smartphones, tablets, MDM, cloud, social and what it all means for IT. Subscribe now and stay up to date!