SAP looks to boost 'big data' position with Hadoop deals, new apps
SAP agrees to resell Hadoop distributions from Intel and Hortonworks; unveils specialized use case apps
IDG News Service - Few tech buzzwords of late have been more prevalent than "big data," and SAP is hoping to make sure the market knows it's hip to the trend with a series of new announcements.
Perhaps the most significant announcement, made at the TechCrunch Disrupt conference in San Francisco on Wednesday, concerns a pair of new agreements under which SAP will resell and support Apache Hadoop distributions from Intel and Hortonworks.
While SAP had already begun building bridges between its own products and Hadoop, the open-source framework for large-scale data processing, the Intel and Hortonworks deals will allow it to offer customers a more well-rounded set of Hadoop tools.
"We have signed a formal agreement driven by both companies at the executive level to make HANA plus Hadoop a winning combination for our customers," said Irfan Khan, senior vice president and general manager, SAP Big Data, in an interview.
Beyond the reseller deals with Intel and Hortonworks, SAP plans to continue certifying and supporting other Hadoop distributions.
While definitions of "big data" vary, in general the term refers to the large amounts of unstructured data being generated by websites, social media services, sensors and other sources. Big data discussions also often refer to the "three Vs," or the velocity, variety and volume of information streams.
SAP plans to roll out a series of specialized applications that focus on specific big data use cases. One announced Tuesday is aimed at manufacturers and called Demand Signal Management. It focuses on capturing and crunching what SAP calls "downstream demand" data, such as from retail point-of-sale systems, for insights that could help marketing teams and supply chain managers operate more effectively.
Other big data-themed applications target areas such as fraud management and customer engagement. Ten applications are in "ramp-up," SAP's term for its early-adopter program, and the vendor has "an aggressive timeline for the remainder of this year and leading into 2014," Khan said.
Finally, SAP has created a new Data Science organization within the company.
This team brings together about 100 data scientists, people with high-level degrees in mathematics, and will be "closely aligned with SAP's overall big data strategy," according to a statement.
More details of SAP's big data strategy and products will likely come in October at the Tech Ed conference in Las Vegas.
Chris Kanaracus covers enterprise software and general technology breaking news for The IDG News Service. Chris' email address is Chris_Kanaracus@idg.com
- Automating Cost Transparency By making all of the costs of running IT transparent, IT can change the way business units consume IT resources, drive down total...
- Forrester: The Business Technology Value Scorecard The "Business Technology Value Scorecard" paper proposes four categories of KPIs as the basis for a common language of metrics between IT leaders...
- Cisco Case Study Before Cisco could effectively manage the business of IT, the company needed to improve the way it accounted for the cost and performance...
- IT Financial Metrics Primer This Executive Brief details financial and non-financial metrics that IT financial managers must use to foster conversations with business stakeholders.
- Maximizing Availability for the Modern Data Center Check out this information-packed resource center for help in maximizing the availability of your data center - from overcoming challenges to choosing the...
- Fundamentals of the Unified Communications BE 6000 The Cisco Business Edition 6000 delivers the superior performance, system redundancy, and broad application integration you need. Well suited for businesses with 100... All Business Intelligence/Analytics White Papers | Webcasts
Our new bimonthly Internet of Things newsletter helps you keep pace with the rapidly evolving technologies, trends and developments related to the IoT. Subscribe now and stay up to date!