Microsoft's Nokia acquisition is 'a necessary gamble,' analysts say
But the challenge Microsoft faces in integrating Nokia shouldn't be underestimated
IDG News Service - Microsoft's acquisition of Nokia's Devices & Services business is a necessary gamble for the software company's future growth in mobile, and for Nokia an admission that it doesn't have enough resources to successfully compete with Samsung and Apple, according to analysts.
Microsoft announced on Tuesday it will pay 3.79 billion euros (US$5 billion) for "substantially all" of the Nokia's Devices & Services business and 1.65 billion euros to license Nokia's patents at the close of the transaction.
The deal is a momentous one for both companies, and the end of an era for Nokia, which will now focus on mobile networking equipment and mapping and location services.
"With mobile now firmly positioned as the world's fastest-growing and largest computing platform we see this move as a bold but entirely necessary gamble by Microsoft," wrote Ben Wood, chief of research at CCS Insight, in a research note.
The failure of Microsoft's platform-only approach to the mobile market over the last 15 years -- first with Windows Mobile and more recently with Windows Phone -- has left it with few alternatives given its almost complete reliance on Nokia for Windows Phone devices and the competitive ecosystem strength of Google and Apple, according to Wood.
The deal, if approved, should be positive for both companies. But the challenge of integrating the two businesses shouldn't be underestimated, especially at a time when Microsoft is in the middle of its own biggest ever re-organisation. History is littered with failed efforts of this magnitude, Wood said.
Carolina Milanesi, research vice president on Gartner's Consumer Devices team, agreed:
"I think it is a question of timing, and time is running out for Microsoft to have a go at the mobile space. With Nokia it had a preferred partner, but this takes away any risk of Nokia moving [to another OS] or someone acquiring them," Milanesi said.
Both think the acquisition will leave Microsoft as the sole maker of Windows Phones. That is, unless something significant happens to Android, according to Milanesi.
The speed at which Microsoft-Nokia can develop new smartphones, improve the underlying OS and get developers to create more apps will be key to the future success of Windows Phone, which is still a distant third in the ecosystem race. In the last six months Nokia has shown a greater urgency, and Milanesi hopes some of that energy will be injected into Microsoft.
The success of the deal will to a large extent depend on Microsoft's ability to persuade the best Nokia employees to stay.
"I really think it would be a mistake by Microsoft to integrate the two and take over, because it doesn't understand mobile. What is good about the Lumia smartphones has more to do with Nokia than Microsoft," Milanesi said.
The biggest change for Microsoft is that it will become a smartphone vendor, but the company also has to take advantage of Nokia's know-how across the company to make sure that mobility pervades the whole organization, she said.
The future success of any smartphone vendor, including Microsoft, will also depend on its ability to offer competitive, low-cost devices for emerging markets from where most of the growth will come.
"Emerging markets will be crucial for the next phase of computing, and the phones will be the first step," said Milanesi.
Nokia has been addressing this segment of the market with its Asha phones. But just like the Lumia family, those products are under heavy pressure from low-cost Android-based products, and as a result their sales have suffered. Microsoft must address this by continuing to push smartphones to lower price points, and should quickly develop a lightweight variant of Windows Phone to address this, according to Wood.
To make Windows Phone run on sub-$100 devices, there is a lot Microsoft could learn from the work Nokia has done on the Asha family, according to Milanesi. That is especially true for the Asha 501, for which Nokia developed a new touch user interface, she said.
The deal between Microsoft and Nokia also highlights how competitive the smartphone market has become, according to Francisco Jeronimo, research director for European mobile devices at IDC.
"I think it's very clear that Nokia was struggling. This is the kind of decision that isn't taken lightly, and I am sure there was a lot of discussion within the company. But Nokia must have understood that it didn't have enough financial resources to compete, particularly with Apple and Samsung," Jeronimo said.
The big question is what it means to the industry as a whole, which is going through some major changes. Microsoft's acquisition comes just three weeks after BlackBerry announced it had formed a committee to explore strategic alternatives for the future of the company that could include joint ventures or a sale of the company, as it struggles to turn its new BlackBerry 10 operating system into a success.
"This isn't just about developing a mobile phone. This is a very mature market, so you need financial muscle to compete and if you don't have that you will struggle. That is what has happened to Nokia and what has happened to BlackBerry and HTC," Jeronimo said.
A vendor like HTC risks being squeezed between Apple, Google, Microsoft and others while continuing to come under extreme pressure from emerging Chinese vendors. So more industry consolidation will happen, according to Wood.
Send news tips and comments to firstname.lastname@example.org
- Microsoft plans to patch critical under-attack IE bug next week
- Ballmer regrets not aping Apple sooner
- OS upgrades: Cheap is better than pricey, free is better than cheap
- Update: More top-tier Microsoft execs head for the door
- Microsoft ships Office 2013 SP1 the old-fashioned way
- Microsoft's 'go-low' play puts Windows revenue on the line
- Microsoft: Android Nokia not our call to make
- Gates sells another 20M shares; lead over Ballmer shrinks to nearly nothing
- Hey Microsoft, where's the next Mac Office?
- Microsoft dubs 'confusing' Office Web Apps as Office Online
- 15 Non-Certified IT Skills Growing in Demand
- How 19 Tech Titans Target Healthcare
- Twitter Suffering From Growing Pains (and Facebook Comparisons)
- Agile Comes to Data Integration
- Slideshow: 7 security mistakes people make with their mobile device
- iOS vs. Android: Which is more secure?
- 11 sure signs you've been hacked
- The Critical Role of Support in Your Enterprise Mobility Management Strategy Most business leaders underestimate the importance of tech support when they choose an EMM solution. Here's what to put on your checklist.
- Separating Work and Personal at the Platform Level: How BlackBerry Balance Works BlackBerry® Balance™ separates work from personal on the same mobile device, right at a platform level. Find out how it can work for...
- Protection for Every Enterprise: How BlackBerry Security Works Get an IT-level review of BlackBerry® Security, addressing data leakage protection, certified encryption, containerization and much more.
- Future Focus: What's Coming in Enterprise Mobility Management (EMM) Find out why Enterprise Mobility Management (EMM) solutions that are truly future-ready must be designed to enable Machine-to-Machine (M2M) capabilities and much more.
- Live Webcast On-demand webinar: "Mobility Mayhem: Balancing BYOD with Enterprise Security" Check out this on-demand webinar to hear Sophos senior security expert John Shier deep dive into how BYOD impacts your enterprise security strategy...
- Live Webcast Unmasking the Differences between Consumer and Enterprise File Sync & Share The consumerization of IT combined with the rapid pace of the modern mobile workplace is forcing enterprise IT teams to evaluate file sync...
- Live Webcast Workforce Mobilization for Improved Productivity A mobility research director from Aberdeen discusses reasons for extending legacy applications to mobile devices, and an integration strategist from Attachmate shows how...
- Getting Ready for BlackBerry Enterprise Service 10.2 Find out how BlackBerry® Enterprise Service 10 helps organizations address the full spectrum of EMM challenges, while balancing the needs of both the...
- Containerization Options: How to Choose the Best DLP Solution for Your Organization This webcast outlines a framework for making the right choice when it comes to containerization approaches, along with the pros and cons of... All Mobile/Wireless White Papers | Webcasts
As emerging technologies evolve they often find an initial niche in highly specialized scenarios, or in specific industry verticals, before expanding to wider areas of applicability. Within these initial niches, the early adopters can be anything from digital enthusiasts to fashionistas, or they can be folks simply using the technology because it serves a specific need extremely well. (free registration required) more