A new owner may not be able to save BlackBerry
Computerworld - A permanent change seems to have taken hold in the mobile market, as BlackBerry explores the possibility of putting itself up for sale.
The company had pinned its hopes on the BlackBerry 10 operating system, but its phones have now slipped into fourth place behind Windows Phone devices, according to IDC and other analyst firms.
That slip seemed to play a key role in BlackBerry's decision, announced earlier this month, to set up a committee to explore options such as selling the company or finding a partner to work with.
IDC last week said that BlackBerry's market share fell to 2.9% in the second quarter -- its lowest point since the firm started tracking BlackBerry devices. Windows Phone was at 3.7%, while Android led with nearly 80% and iOS held 13.2%.
Noting that BlackBerry has lost ground in its traditional stronghold, the enterprise market, Gartner analyst Bill Menezes said even new ownership "[is] not going to address how the company restores itself."
BlackBerry does have some attractive assets, including the core QNX operating system behind BB10, BlackBerry Enterprise Service software, numerous patents and the BlackBerry Messenger brand.
This version of this story was originally published in Computerworld's print edition. It was adapted from an article that appeared earlier on Computerworld.com.
Read more about Mobile/Wireless in Computerworld's Mobile/Wireless Topic Center.
- The Apple-ization of the Enterprise: Understanding IT's New World Read this paper for how to tackle Apple-ization (and the related consumerization of IT and Bring Your Own Device/BYOD).
- A Practical Introduction to Enterprise Mobility Management Read the white paper to better understand the basic concepts within mobility management and to learn how you can apply EMM technology to...
- Enterprise Mobility: A Checklist for Secure Containerization The advantages and disadvantages of the multiple approaches to containerization. Learn More>>
- Enterprise Endpoint Backup Checklist Read this checklist to learn how to create a back up strategy to quickly and easily protect your endpoint data.
- On-demand webinar: "Mobility Mayhem: Balancing BYOD with Enterprise Security" Check out this on-demand webinar to hear Sophos senior security expert John Shier deep dive into how BYOD impacts your enterprise security strategy...
- Mobile Security: Containerizing Enterprise Data In this on-demand webinar, Fixmo's Lee Cocking, VP of corporate strategy, explains why Apple-ization trends like mobility and "bring-your-own-device" (BYOD) are driving the... All Mobile/Wireless White Papers | Webcasts