Facebook goes after Twitter with its own Trending Topics
Facebook wants a bite of Twitter's success with real-time events
Computerworld - Facebook is taking a page from Twitter again.
Nearly two months after Facebook started rolling out Twitter-like hashtags, the social network is testing Trending Topics, which tracks what topics users are talking about most on the site.
"Today we started running a small test that displays topics trending on Facebook, a Facebook spokesman told Computerworld in an email. "It is currently only available to a small percentage of U.S. users who use Facebook's mobile website and it is still in very early stages of development. We will share more details down the line if we decide to roll it out more widely."
When something big is going on, Twitter generally lights up with comments, vents or searches for information.
"Facebook taking Twitter's lead isn't the sign of a leader, but the sign of a pragmatist," said Patrick Moorhead, an analyst with Moor Insights & Strategy. "I think trending topics can help improve the immediacy of Facebook. When it comes to political events, sports, TV shows, etc., Twitter dominates."
He added that for some users, Facebook can be slow and cumbersome when they're trying to find posts and images about specific topics.
"Trending topics help accelerate the pace a bit, by injecting real-time activities into Facebook," Moorhead said "I think this is the end of Twitter's dominance of real-time events. Facebook won't take it all away from Twitter, but it certainly does provide competition."
The test of Trending Topics comes on the heels of Facebook's start to make hashtags -- words or phrases with the # sign in front that enable users to pull up tweets or posts about a particular subject, just like they are on Twitter. By clicking on a Facebook hashtag, users can see what other users and organizations are saying about the same topic.
With hashtags, users also can search for a specific point of interest or discussion, such as #TheVoice or #congress. They also should be able to compose posts directly on hashtag feeds and click on hashtags that originated on other sites, such as Instagram.
This article, Facebook goes after Twitter with its own Trending Topics, was originally published at Computerworld.com.
Sharon Gaudin covers the Internet and Web 2.0, emerging technologies, and desktop and laptop chips for Computerworld. Follow Sharon on Twitter at @sgaudin, on Google+ or subscribe to Sharon's RSS feed . Her email address is firstname.lastname@example.org.
Read more about Social Media in Computerworld's Social Media Topic Center.
- 15 Non-Certified IT Skills Growing in Demand
- How 19 Tech Titans Target Healthcare
- Twitter Suffering From Growing Pains (and Facebook Comparisons)
- Agile Comes to Data Integration
- Slideshow: 7 security mistakes people make with their mobile device
- iOS vs. Android: Which is more secure?
- 11 sure signs you've been hacked
- The Business of Social Business Social business represents a significant transformational opportunity for organizations. Read this whitepaper to learn more.
- Mobile Policy Checklist Here's what to consider when putting together a mobile policy designed to support a highly productive workforce.
- Mobile Applications Case Study: 8 Billion Transactions a Day The story documents how the online brokerage company tradeMONSTER created a custom mobile app and the success gleaned from this initiative. Also covered...
- Who's afraid of the big (data) bad wolf? Survive the big data storm by getting ahead of integration and governance functional requirements This paper provides a detailed review of the best practices clients should consider before embarking on their big data integration projects.
- Mobile Apps and Devices Slash Customer Cycle Time Consolidated Engineering Laboratories' field employees used to collect data on triplicate forms that were sometimes hard to read and difficult to manage. After...
- Cloud Knowledge Vault Learn how your organization can benefit from the scalability, flexibility, and performance that the cloud offers through the short videos and other resources... All Social Media White Papers | Webcasts