No doubt about it, Chromebooks are here to stay
Google Chrome OS-based Chromebook laptops take significant share of retail sales in the sub-$300 market, says researcher NPD
Computerworld - Low-cost Chromebook computers are doing very well with retailers, in stores and online, and now make up a significant share of the low end market, said market research firm NPD Group.
Chromebooks that cost $300 or less account for anywhere from 20% to 25% of monthly sales of computers in this category, reports NPD.
There is no comparative data from a year ago because the Chromebook is so new, said Stephen Baker, an NPD analyst.
But in the span of a year, equipment makers "feel a lot better about merchandising and marketing" Chromebook laptops. "Retailers see an opportunity there and feel it isn't a niche product."
Chromebooks "have definitely made an impact and they are here to stay," said Baker.
Chromebooks run Google's Chrome OS. Work is accomplished through the browser, and users are encouraged to store everything in the cloud, and little or nothing locally. Many Chromebook systems use SSDs.
Last month, Google said that Walmart and Staples had agreed to sell Chromebook computers in their stores. The impact of sales at those retailers on the Chomebook market are not yet reflected in research results.
A $249 Samsung built Chromebook has been the top selling laptop on Amazon for months.
Even with the success, Chromebooks remain an incomplete product line.
There is one high-end system, Google's own Pixel device, which starts at $1,299, and a number of low-end systems, such as Acer's 16GB system priced from $199 and available at Walmart. But there is very little in the way mid-range Chromebooks that are priced close to the average notebook, which NPD estimates is in the $480 range.
Baker said he expects the Chromebook market to fill out with new types of machines at different price points. "I think over time you will see Google and their partners look at how they can add value into higher price point machines," he said.
Patrick Thibodeau covers SaaS and enterprise applications, outsourcing, government IT policies, data centers and IT workforce issues for Computerworld. Follow Patrick on Twitter at @DCgov, or subscribe to Patrick's RSS feed . His email address is firstname.lastname@example.org.
Google Chrome OS
- Google goes offline with Chrome Apps for Mac
- Chromebook Pixel review: A luxury laptop for life in the cloud
- Orlando tries out 600 Chromebooks
- In-depth: Google's Chrome OS and Samsung's Chromebook
- Google Chromebooks available for pre-order
- Visual tour: Google's Chrome OS
- Google Chromebook's auto-update scheme will be hard sell
- Google 'Chromebook' focuses on enterprise push
- First look: Chrome OS beta's Achilles' heel is its reliance on the Web
- Image gallery: Google's Cr-48 Chrome notebook
Read more about Laptops in Computerworld's Laptops Topic Center.
- 15 Non-Certified IT Skills Growing in Demand
- How 19 Tech Titans Target Healthcare
- Twitter Suffering From Growing Pains (and Facebook Comparisons)
- Agile Comes to Data Integration
- Slideshow: 7 security mistakes people make with their mobile device
- iOS vs. Android: Which is more secure?
- 11 sure signs you've been hacked
- Pay-as-you-Grow Data Protection: IBM Tivoli's Full-featured Data Protection Suite for Small to Medium Businesses IBM Tivoli Storage Manager Suite for Unified Recovery gives small and medium businesses the opportunity to start out with only the individual solutions...
- Streamline Data Protection with IBM Tivoli Storage Manager Operations Center IBM Tivoli Storage Manager (TSM) has been an industry-standard data protection solution for two decades. But, where most competitors focus exclusively on Backup...
- Simplify and Consolidate Data Protection for Better Business Results Learn about IBM® Tivoli® Storage Manager Operations Center, which provides advanced visualization, built-in analytics and integrated workflow automation features that leapfrog traditional backup...
- HP HAVEn: See the big picture in Big Data HP HAVEn is the industry's first comprehensive, scalable, open, and secure platform for Big Data. Enterprises are drowning in a sea of data...
- Meg Whitman presents Unlocking IT with Big Data During this Web Event you will hear Meg Whitman, President and CEO, HP discuss HAVEn - the #1 Big Data platform, as well...
- The New Way to Work Knowledge Vault This Knowledge Vault focuses on how, in today's increasingly virtual world, it's more important than ever to engage deeply with employees, suppliers, partners,... All Laptops White Papers | Webcasts