It's true! Facebook unveils video for Instagram
Will Instagram video boost Twitter's Vine or eclipse it?
Computerworld - After nearly a week of speculation, Facebook announced today that Instagram, its popular photo-sharing service, now supports video.
"It's where people come together to engage with each other," said Instagram co-founder Kevin Systrom, in a press event at Facebook's corporate offices in Menlo Park, Calif., which was also webcast. "It's not just about photos. It's about staying connected ... It's everything we know and love about Instagram but it moves."
And now, Systrom is hoping Instagram's 130 million users will use video to stay connected.
Starting today, users will be able to take and share video (see slideshow) , which can be as short as three seconds or as long as 15 seconds, on Instagram. They'll also be able to stitch shorter videos together until they add up to 15 seconds.
Users, who will see videos mixed in with photos as they scroll down on Instagram, also get an editing tool and 13 video filters to improve the look of their videos.
"On Day One, 130 million people will have access to recording life's moments as they happen in real time," Systrom said. "You can capture a lot in 15 seconds. It's not too short to constrain your creativity but not so long that it holds up your download."
Another feature in Instagram's video offering, dubbed "Cinema," stabilizes the images, doing away with shaky, nausea-inducing videos.
"Indeed, this is a good move for Instagram," said Brian Blau, an analyst with Gartner. "They are adding another media type as a pillar to Instagram, and that will give Instagram users more content creation options when they are sharing within their social network."
Instagram video is supported on iOS and Android, and can also be viewed on the Web.
Systrom noted that about 16 billion photos have been shared on Instagram since it launched in 2010.
"Vine has just lost its uniqueness and could lose future growth," said Patrick Moorhead, an analyst with Moor Insights & Strategy. "If Instagram delivers, this will limit Twitter's full growth potential."
However, Blau said Facebook's move into video with Instagram could be seen as a "me too" kind of move.
"But [Instagram] also has extended the basic video features that you see in Vine by adding filters and image stabilization, and that will make their video a bit more creative and compelling than what you see on Vine today," he added. "But I actually think this will help Vine. The whole idea being that Facebook/Instagram is now out in the market promoting short-form video content creation with simple-to-use tools that will help also drive people to check out Vine, as well."
Blau also noted that Instagram is still bigger than Vine since it can reach more people because of its connection with Facebook.
The social network bought Instagram last year for $1 billion.
Sharon Gaudin covers the Internet and Web 2.0, emerging technologies, and desktop and laptop chips for Computerworld. Follow Sharon on Twitter at @sgaudin, on Google+ or subscribe to Sharon's RSS feed . Her email address is email@example.com.
Read more about Social Media in Computerworld's Social Media Topic Center.
- Path Selection Infographic Path Selection Infographic
- Hyperconvergence Infographic A wide range of observers agree that data centers are now entering an era of "hyperconvergence" that will raise network traffic levels faster...
- Preparing Your Infrastructure for the Hyperconvergence Era From cloud computing and virtualization to mobility and unified communications, an array of innovative technologies is transforming today's data centers.
- How WAN Optimization Helps Enterprises Reduce Costs If you wanted to break down innovation into a tidy equation, it might go something like this: Technology + Connectivity = Productivity. Productivity...
- Cloud Knowledge Vault Learn how your organization can benefit from the scalability, flexibility, and performance that the cloud offers through the short videos and other resources...
- LIVE EVENT: 5/7, The End of Data Protection As We Know It. Introducing a Next Generation Data Protection Architecture. Traditional backup is going away, but where does this leave end-users? All Social Media White Papers | Webcasts
Our new weekly Consumerization of IT newsletter covers a wide range of trends including BYOD, smartphones, tablets, MDM, cloud, social and what it all means for IT. Subscribe now and stay up to date!