Microsoft sticks it to the iPad with Windows-first Office strategy
And it's 'baloney,' says one analyst, fed up with what he calls 'artificial advantaging' that's not helping Windows on tablets
Computerworld - Microsoft's surprise launch of Office Mobile for the iPhone today shows that the software giant continues to favor Windows' future over Office's fortune, analysts said today.
And they just don't get that strategy.
"It's puzzling, [Office] on iPhone but not on iPad," said Frank Gillett of Forrester Research, referring to the Friday launch of Office Mobile for iOS.
"They're continuing the artificial advantaging of one product over another to change customer behavior," Gillett said. "We think that's a major mistake. In their eyes, not providing Office for iPad will motivate people to buy Windows tablets. That's baloney. People have already bought iPads. You're going to deny them Office and piss them off? That makes no sense. And it's not helping sort things out any faster for Windows 8 [on tablets]."
Bob O'Donnell of IDC was also mystified about the appearance of Office for the iPhone, but no sign of a native app for the iPad. "It sure seems like their strategy," O'Donnell said of the apparent preference of Windows. "But we think that's the wrong strategy now."
Microsoft, said O'Donnell, believes that Office is key to selling Windows RT hardware, including its own Surface RT. (Office Home & Student RT is bundled with Windows RT.) While he agreed with Microsoft, saying, "Office is really the only benefit [that comes with] Windows RT," and that the surest way to kill the tablet OS would be to release Office for the iPad, he said Windows RT was already on its deathbed.
"Almost every OEM that had a first-generation [Windows RT] product has canceled second-generation products, so we just don't see how it can do well, even with Office,' he said.
If Windows RT can't cut it, O'Donnell suggested, what's the point of sticking to a strategy that's not working?
The iOS app, officially labeled Office Mobile for Office 365 Subscribers, hit the App Store earlier today. While it will run on Retina-equipped iPads and the iPad Mini -- all three shipped in 2012 -- in a chunky expanded view, the versions of Word, Excel and PowerPoint are definitely "iPhone-ized" in that they're designed for the smartphone's smaller screen.
That distinction was critical to Wes Miller, an analyst with Directions on Microsoft. "They could have Office for the iPad, but they want to emphasize that Windows is the way you get a great experience on tablets. They're holding that back, but it's their set of cards to hold."
- 15 Non-Certified IT Skills Growing in Demand
- How 19 Tech Titans Target Healthcare
- Twitter Suffering From Growing Pains (and Facebook Comparisons)
- Agile Comes to Data Integration
- Slideshow: 7 security mistakes people make with their mobile device
- iOS vs. Android: Which is more secure?
- 11 sure signs you've been hacked
- Performance Management: The Mobile App Development Playbook This comprehensive 16 page Forrester Research, Inc. report, authored by Jeffrey Hammond, Forrester VP and Principal Analyst, details a number of valuable, commonly...
- New Problems Require Innovative Solutions The mobile market is expected to be worth $25 billion by 2015
- Getting Agnostic about Mobile Devices The idea of being able to interact with customers, prospects, and stay attuned to competitive pressures is not new, but the velocity at...
- Is Your Big Data Solution Production-Ready? Read "Is Your Big Data Solution Production-Ready?" now, and discover best practices and actionable steps to implementing a production-ready big data solution.
- Webinar: Building a Big Data solution that's production-ready Big data solutions are no longer just a nice-to-have.
- Meg Whitman presents Unlocking IT with Big Data During this Web Event you will hear Meg Whitman, President and CEO, HP discuss HAVEn - the #1 Big Data platform, as well... All Mobile Apps White Papers | Webcasts