Career Watch: Making the most of social media in your job hunt
Going Beyond LinkedIn for Jobs
Too many job seekers think LinkedIn is the only social media tool that can lead to a new job, says Susan Vitale, chief marketing officer at iCIMS, a talent acquisition technology company. In a recent CIO magazine article, she suggested five ways you can hunt for jobs on both popular and lesser-known social networks.
1. 'Like' Companies on Facebook
When new positions become available, many companies post them on their Facebook pages. "Anyone who follows that brand on Facebook will be the first to know if something opens up," Vitale says.
2. SEO Your Facebook Profile
Facebook's new search tool, Graph, makes it easier for others to find public information about you, and that could be a good thing if you're in the market for a new job.
3. Search Hashtags on Twitter
"Progressive companies will often post open jobs on Twitter with appropriate hashtags that are easy to search," Vitale says. And those job listings are posted in real time.
4. Be Active on Quora and Squidoo
Being active on question-and-answer site Quora and community interest page Squidoo is "a great way to brand yourself as a subject expert, showcase your talent and show off your interests," Vitale says.
5. Don't Neglect Google+
Ignoring Google's social network is a mistake, since the site is tightly integrated with the popular search engine. "Because Google ranks Google+ profile pages high," says Vitale, "it's important to fill out yours with updated information and optimize it for your job hunt."
But LinkedIn Still Means Business
LinkedIn seems to be used by far more recruiters than other platforms. Here are the percentages of recruiters who use three popular networks:
Source: 2013 North American Social Recruiting Activity Report from recruitment software provider Bullhorn based on the activity of over 160,000 recruiters using its tools
Ask a Premier 100 IT Leader: Gary Hensley
The director of IT at Clif Bar and Co. answers questions about the value of certifications and transitioning to the security field.
Are certifications worthwhile? Which ones are most valuable for someone just embarking on a career in IT? Yes, certifications can be very worthwhile. When recruiting for IT talent 10 years ago, I weighted a four-year degree much heavier than certifications, but times have changed. Although a business degree is an excellent foundation for IT business analysts, technical certifications can provide a solid foundation for network, systems and help desk positions. For those just embarking on an IT career, priority should be given to the most common mainstream technologies. Microsoft has several entry-level MTA (Microsoft Technology Associate) certifications focusing on server, networking, security and desktop operating systems. For networking professionals, CCNA (Cisco Certified Network Associate) continues its long standing as a solid credential. Server virtualization is a hot topic, and VMware offers VCP (VMware Certified Professional) for people who implement and maintain VMware-powered virtual environments.
After doing desktop support for five years, I am ready for a change and am considering the security field. What would help me make this transition? If your desire is to grow into the security field in your current company, it might make sense to discuss your development goals with your manager and possibly the manager in charge of systems security. Mentoring under your own security professionals is probably the most pragmatic approach to transitioning into a new role. Hopefully, your company encourages career broadening within IT. In addition, pursuing certification may be worthwhile. A respected advanced credential for IT security professionals is CISSP (Certified Information Systems Security Professional), but this may be out of scale for those entering this profession for the first time. There are many other security certifications offered through security vendors, associations and universities that may be worth a look to prepare for the transition.
More Career Watch columns
- Career Watch: In-demand skills for 2014
- Career Watch: On job satisfaction, CIOs' perceptions may be skewed
- Career Watch: Paying lip service to work/life balance
- Career Watch: In IT, you don't have to be a star
- Career Watch: IT pros say they're smarter than the boss
- Career Watch: Where job interviews are really tough
- Career Watch: IT professionals assess the IT profession
- Career Watch: QA engineers are just about the happiest workers of all
- Career Watch: Mentoring, from both sides
- Career Watch: Making the most of social media in your job hunt
Read more about Management in Computerworld's Management Topic Center.
- 15 Non-Certified IT Skills Growing in Demand
- How 19 Tech Titans Target Healthcare
- Twitter Suffering From Growing Pains (and Facebook Comparisons)
- Agile Comes to Data Integration
- Slideshow: 7 security mistakes people make with their mobile device
- iOS vs. Android: Which is more secure?
- 11 sure signs you've been hacked
Changing the Way Government Works: Four Technology Trends that Drive Down Costs and Increase Productivity
This paper discusses four technology-based approaches to improving processes and increasing
productivity while driving down department and agency costs.
- Shifting Gears: The Value of Customer-Driven Quality in Manufacturing In today's competitive manufacturing market, the customer must be the center of the quality universe. This paper details how manufacturers can improve customer...
- Aberdeen Group: Marketing Analytics for Manufacturing: Forging Customer Insights There are no recalls for poor marketing. Manufacturers need to get their customer intelligence and messaging right the first time. Learn how.
- The Brave New World of Customer-Centric Manufacturing The Unique Opportunity for Manufacturers to Better Understand their Consumers
- Live Webcast Increasing the Value of Your Reports and Dashboards Learn how incorporating other analytical capabilities such as predictive modeling and visualization can increase the value of your reports and dashboards by providing...
- Testimonial: Cystic Fibrosis Trust Peter Hawkins, the Head of IT for Cystic Fibrosis Trust, discusses the role CommVault's Simpana software platform plays in improving the company's information...
- Increasing the Value of Your Reports and Dashboards Learn how incorporating other analytical capabilities such as predictive modeling and visualization can increase the value of your reports and dashboards by providing... All Management White Papers | Webcasts