Facebook may be driving deal for Waze mobile app
Facebook looking to buy crowd-sourced traffic, mapping app, report says
Computerworld - Facebook reportedly is in talks to buy a popular Israeli-based crowd-sourced mapping and traffic app.
The social network is moving to pay up to $1 billion to beef up its mobile effort, according to Israeli business site Calcalist (The site is in Hebrew). While negotiations are still ongoing between the two companies, Calcalist reports that both have already signed an initial agreement to move forward with the acquisition.
Facebook declined to comment on the report and Waze did not respond to a request for comment.
App users who also connect to Facebook can track friends who are driving to the same destination. "Coordinate everyone's arrival times when you pick up or meet up with friends," Waze noted on its website. "Now you're effortlessly in sync when you drive together."
Users also share information about local gas stations with the lowest prices, helping the Waze community navigate to the cheapest stations.
On April 5, Waze wrote in its company blog that executives were happy to have Facebook use the Waze logo during its Facebook Home release presentation.
"As we watched the event online, it was incredibly exciting to see our cute little Waze logo make an appearance," Waze noted. "Moreover, the Waze logo is also featured on the Facebook Home website. We are honored to receive this kind of recognition from Facebook."
For the past year, Facebook has been working to make inroads into the mobile world, which had been passing it by.
While industry analysts say Facebook hasn't achieved all it can with mobile, the company is making great strides.
Adding a crowd-sourced mobile traffic app could help the company's mobile efforts, said Ezra Gottheil, an analyst with Technology Business Research.
"Mapping is a big thing in the mobile world, and is adjacent to social," he said. "Remember, having gathered all these users, Facebook now has to keep them inside the tent.
Sharon Gaudin covers the Internet and Web 2.0, emerging technologies, and desktop and laptop chips for Computerworld. Follow Sharon on Twitter at @sgaudin, on Google+ or subscribe to Sharon's RSS feed . Her email address is email@example.com.
- Update: Facebook back up after crash
- What to expect in Facebook's earnings call today
- Could you quit Facebook for 99 days?
- Facebook is a school yard bully that's going down
- EPIC says Facebook 'messed with people's minds,' seeks FTC sanctions
- 7 things you need to know about Facebook's mood experiment
- Facebook emotional manipulation test turns users into 'lab rats'
- Facebook tries to stop Snapchat drain with Slingshot
- TMI! Facebook moves to stop over-sharing
- Inside Facebook's brilliant plan to hog your data
Read more about Mobile Apps in Computerworld's Mobile Apps Topic Center.
- Vehicles Best Practices Installation Guide With the Vehicle Best Practices Installation Guide you will learn the background on the problems and solutions as well as guidance for the...
- Use the Mobile App Mix to Choose an Enterprise App Store Strategy In this research report Gartner outlines how organizations can optimally secure, distribute, and manage mobile applications for employees and contracted workers.
- Mobile Device Management Policy Best Practices This white paper explores ten policy best-practices for secure and compliant enterprise mobility.
- Mobile Data Security: Finding the Balance Bring Your Own Device has changed the rules for corporate security on smartphones and tablets. Companies need to find the right balance in...
- Managing a Mobile Workforce Learn how this biotechnology company used a mobile device management solution to help secure data accessed by over 125 employees globally.
- Sametime 9.0 Demo Showcasing a simplified user interface for desktop, web and mobile clients, IBM® Sametime® V9.0 is energizing today's enterprise with high definition, real-time communications. All Mobile Apps White Papers | Webcasts