Look out Siri! Google Now taking a bite out of Apple
Google extends its smart, talking assistant to the Apple iPhone and iPad
Computerworld - Watch out, Siri. Apple's iPhones and iPads are getting a new talking assistant -- and it's not you!
Google this morning launched a version of Google Now for Apple's iPhone and iPad. Google moved its year-old predictive personal assistant to iOS as part of its update to its mobile search app.
"Today, with the launch of Google Now on iPhone and iPad, your smartphone will become even smarter," wrote Andrea Huey, a Google engineer. "It can show you the day's weather as you get dressed in the morning, or alert you that there's heavy traffic. It can also share news updates on a story you've been following, remind you to leave for the airport so you can make your flight."
Huey pointed out that with Google Now and the updated Search app, users can tap the microphone icon and speak to their phone and get answers spoken back to them. For instance, a user can ask if he needs a jacket and he'll get the forecast. Or he can ask to hear the cast of a movie he's considering going to see.
"Voice Search is particularly handy on the go," wrote Huey. "Try 'Show me nearby pizza places' and you'll see a map of restaurants around you with directions, phone numbers, ratings and hours."
Patrick Moorhead, an analyst with Moor Insights & Strategy, said Google is smart to push its app out beyond Android-based devices onto Apple's popular platforms.
"Google is investing in Google everywhere, even when consumers don't buy their phone or OS," Moorhead said. "The challenge will be the quality of the experience."
The updated Google Search app can be downloaded from Apple's App Store.
The Google Now voice service is an obvious competitor to Apple's Siri, which was introduced with the iPhone 4S in 2011.
Siri could be open to taking a competitive hit, after user complaints that it isn't as helpful or seamless as promised.
Google introduced Now, a Siri-like intelligent assistant that uses a natural language interface, last June as part of an upgrade to its Android operating system -- Android 4.1, also known as Jelly Bean.
The search-based feature is designed to put a user's search history, calendar, location and Google Maps to work to offer helpful information, whether she's missed her train or needs an update on her next flight.
Sharon Gaudin covers the Internet and Web 2.0, emerging technologies, and desktop and laptop chips for Computerworld. Follow Sharon on Twitter at @sgaudin, or subscribe to Sharon's RSS feed . Her e-mail address is email@example.com.
- Sprint to resell Google Apps for Business cloud service
- Samsung's S5 mini: Slimmer and slower than S5, but still scans fingerprints
- Privacy-focused Blackphone starts shipping to early adopters
- Why you shouldn't buy the Amazon Fire phone
- A closer look at the new technologies in Amazon's Fire smartphone
- Amazon's Fire phone is 'Prime' example of customer first
- Amazon's expected smartphone already faces skeptics
- Update: Tizen OS declared 'dead in the water'
- LG's new G3 smartphone: Simpler is better
- LG G3 sports quad-HD screen and laser autofocus
Read more about Mobile/Wireless in Computerworld's Mobile/Wireless Topic Center.
- What is this "File Sync" Thing and Why Should I Care About It? All of a sudden, getting a file from your work laptop to your iPad became as simple as clicking "Save." So it's no...
- Software Asset Management: Ensuring Today's Assets Today's trends like BYOD and SaaS are new and exciting in terms of how they will help make our jobs more productive but...
- Mobile First: Securing Information Sprawl Learn how the partnership between Box and MobileIron can help you execute a "mobile first" strategy that manages and secures both mobile apps...
- AIIM Trendscape: The New Mobile Reality This AIIM Trendscape report shares data, expert opinions, and a unique perspective on the impact of cloud and mobility in the enterprise, surfacing...
- Why do you need an enterprise mobile platform? Today companies must offer great apps that run on a range of devices, and connect to an exploding set of backend data. Appcelerator...
- Technology for Everyone A Kansas school district modernizes teaching and learning and paves the way to a one-to-one program with a comprehensive upgrade of its wireless... All Mobile/Wireless White Papers | Webcasts