Samsung sees value in bigger Galaxy Mega smartphones
Largest Mega will have 6.3-in. display
Computerworld - Samsung struck again today, announcing two even bigger Galaxy Mega smartphones with 5.8-in. and 6.3-in. LCD HD screens.
The Mega 5.8 and the Mega 6.3 both run Android 4.2 and will ship globally, starting in Europe and Russia in May, Samsung said in a statement. Pricing and wireless carriers have not been announced.
The trend toward bigger screens is already well-established with Samsung and other Android phone makers. Samsung's Galaxy Note II smartphone-tablet features a 5.5-in. display, while its upcoming Galaxy S4 will have a 5-in. HD Super AMOLED display.
By comparison, the popular iPhone 5 has a 4-in.display, the first in the iPhone line with a screen of more than 3.5 inches.
Samsung also has a penchant for offering devices in a variety of sizes and form factors. Its four basic Galaxy Tabs have displays ranging from 7 to 10.1 inches.
Samsung manufactures many of its own device components, making the cost of rolling out different sizes of devices more manageable than if it relied only on third-party suppliers.
Still, the increasing sizes of the smartphones has given some analysts pause.
"How many more sizes will we have?" asked Gartner analyst Carolina Milanesi. The ideal size for one-hand usage is 4.3-in., she said, well short of what Samsung has been promoting in the past year.
She said a small person can use a smartphone with a 6-in. display, but mainly as a phone "and anything more is a push."
Milanesi suggested that Samsung may be offering the Mega as an experiment to see what customers prefer.
"I am not sure Mega is anything other than an experiment to see what consumers like, but that can be an expensive experiment," she said.
It may be an experiment that Samsung can afford. The Seoul-based company sells half of all the Android phones globally, and phones running Android make up nearly 70% of the entire smartphone market globally, according to Gartner and IDC.
But Samsung is also marketing-aware and has invested heavily in advertising its products based on market research, analysts said. "If there wasn't a market for bigger screens, the phones wouldn't sell," said Jack Gold, an analyst at J. Gold Associates. "If you look around, you can find an Android device with a smaller form factor -- just perhaps not with the latest Snapdragon or Tegra processor."
Bigger phones tend to use the newest and most expensive chips, Gold said, partly because the overall higher price paid by consumers allows it. While bigger screens make it hard for a one-handed user, they also are easier on the eyes of older users when watching video and surfing, he added. "The market is driving the device selection," he said.
- Sprint's cut in data prices won't help its network woes
- The 5 most anticipated smartphone launches coming in September
- Sprint to resell Google Apps for Business cloud service
- Samsung's S5 mini: Slimmer and slower than S5, but still scans fingerprints
- Privacy-focused Blackphone starts shipping to early adopters
- Why you shouldn't buy the Amazon Fire phone
- A closer look at the new technologies in Amazon's Fire smartphone
- Amazon's Fire phone is 'Prime' example of customer first
- Amazon's expected smartphone already faces skeptics
- Update: Tizen OS declared 'dead in the water'
- Tips for Driving User Adoption in New Technology Deployment Read this checklist on tips for driving user adoption to see where you stand.
- Cloud Computing Drives IT and Business Agility Hybrid Cloud Accelerates Time to Value What is the main focus for IT in your organization - cost or agility? Many IT discussions today focus on cost controls rather...
- Infographic:10 Reasons to Choose vCloud Air Looking to create an agile, productive, and efficient IT environment? Read this simple infographic to learn about the benefits that VMware vCloud® Air™...
- Data Visualization Techniques: From Basics to Big Data with SAS Visual Analytics This paper discusses some of the basic issues concerning data visualization, from data size and column composition, to solving unique challenges presented by...
- Cloud BI in Action: Recorded Webinar of Customer, Kony, Inc. See how Kony, Inc., a leading enterprise mobility company, is using TIBCO Jaspersoft for Amazon Web Services and Redshift to achieve embedded analytics...
- Cloud BI Overview: Jaspersoft for AWS Check out this overview of Jaspersoft for AWS, to easily and affordably build business intelligence solutions as well as embed visualizations and analytics... All Smartphones White Papers | Webcasts