Google Play speeds up instant gratification
Let's compare Google Play redesign to the D.C. Public Library's design
Computerworld - Google has released what it calls a "fresh look" for Google Play, with a goal of making a purchase quick and easy.
The company said that, over a period of several weeks, it will be rolling out a mobile user interface that features larger art and images "that jump off the page." The interface will have bars that make use of color-coded icons to aid in navigation, and it will offer recommendations that "continue to appear."
Google doesn't say how it is simplifying check-out except that it plans to "breeze" it. This was announced Tuesday on the official Android blog.
What is Google trying to do here? It wants to speed instant gratification. If big art, intuitive navigation and perhaps one-click checkout make that easier, then this might be a success.
Buying things is good. It spurs the economy. But libraries are good, and they were spreading knowledge long before Google. Libraries, too, are making it easier to find things, and they're entering the instant gratification business as well.
Let's compare then Google's new interface with the D.C. Public Library Web page and what do we find? Note on the right hand side of the library's Web page are colored navigation bars, vertically placed, not unlike the horizontal arrangement favored by Google.
The library also strives for larger art and a rotating display of interesting things. Although the library has enough data about its users to make personalized recommendations, it doesn't do that and instead offers a continually changing series of general recommendations of "hot" things.
Like Google, the library has e-books, but they are uniformly free to check out. The library puts a little box promoting its e-book offerings in a hard-to-miss place -- the upper right-hand corner.
Checkout at the library is a breeze. The D.C. Public Library even has self-checkout. No credit or debit card needed unless you're returning something that's overdue.
Patrick Thibodeau covers SaaS and enterprise applications, outsourcing, government IT policies, data centers and IT workforce issues for Computerworld. Follow Patrick on Twitter at @DCgov, or subscribe to Patrick's RSS feed . His email address is firstname.lastname@example.org.
Read more about Web Apps in Computerworld's Web Apps Topic Center.
- The DDoS Threat Spectrum Bolstered by favorable economics, today's global botnets are using distributed denial-of-service (DDoS) attacks to target firewalls, web services, and applications, often simultaneously.
- Need to Replace MS Threat Management Gateway? Read this article to learn how F5's Secure Web Gateway solution provides a full set of features that can help you successfully migrate...
- The Shortfall of Network Load Balancing Applications running across networks encounter a wide range of performance, security, and availability challenges as IT department strive to deliver fast, secure access...
- Leave No App Behind with Software Defined Application Services F5 Software Defined Application Services (SDAS) is the next-generation model for delivering application services that enables service injection, consumption, automation, and orchestration across...
- Keep Servers Up and Running and Attackers in the Dark An SSL/TLS handshake requires at least 10 times more processing power on a server than on the client. SSL renegotiation attacks can readily...
- On Demand: Mastering the Art of Mobile Content Management Mobile device usage in the enterprise has skyrocketed, and it continues to escalate. IT must answer to users who demand access to their... All Web Apps White Papers | Webcasts