Microsoft, Google swap April Fools' jabs
Microsoft spoofs Google's minimalist search site, Google knocks Outlook.com with 'Gmail Blue'
Computerworld - Microsoft today took another shot at rival Google, the target of its "Scroggled" campaign, with an April Fools' Day prank that turned its Bing search engine into a Google look-alike.
(See our slideshow of how some sites are marking April Fool's Day.)
Dubbed "Bing Basic" in an April 1 blog post, and claiming it was a special test, the prank kicks off "if you visit bing.com and enter a certain telltale query" that then results in "something a little more bland."
From Bing.com, users simply enter "Google" to see a temporary home page that looks very much like Google's noted minimalist design.
"We decided to go back to basics, to the dawn of the Internet, to reimagine Bing with more of a 1997, dial-up sensibility in mind," wrote Michael Kroll, principal UX (user experience) manager for Bing, on the blog. "We may see some uptick in our numbers based on this test, but the main goal here is just to learn more about how our world would look if we hadn't evolved."
SearchEngineLand first reported on the "Google" trigger for the Bing Basic hoax.
The revamped Bing Basic screen sports a few differences from Google's real home page, including a renaming of the latter's "I'm Feeling Lucky" button to "I'm Feeling Confused." Clicking on that button in Bing's imitation leads to Kroll's blog post.
Microsoft has retained Bing's hover-links, however, and used them to take additional shots at the competition. Hovering the mouse over one such link displays a pop-up that states, "When there's nothing else to look at ... You may take drastic measures." Clicking directs the user to a search for "watching paint dry."
Google's counter -- launched earlier in the day -- was both more elaborate and more subtle as it spoofed Microsoft's Outlook.com email service, the rebrand of Hotmail.com that debuted last July.
Called "Gmail Blue," the phony is purportedly a major refresh of Google's own email service that "Richard Pargo," supposedly a project manager, says was based on the question, "How do we completely redesign and recreate something while keeping it exactly the same?"
The result? Gmail Blue, with blue fonts, blue lines, blue theme, blue everything.
"It's Gmail, only bluer," said Pargo with a straight face in a production-quality video that included a cameo by Blue Man Group.
"We tried orange, brown ... brown was a disaster," said "Dana Popliger," a faux lead designer. "We tried yellow."
While some have interpreted Google's gag as a shot fired at Windows 8 -- both directly at the summer's upcoming upgrade, code named "Blue," as well as critics' take on the new OS, which makes a radical change of user interfaces (UIs) in one part, while retaining the traditional desktop in the other -- it could also be seen as a bashing of Outlook.com, which by default features a blue theme.
"I think the first thought that's going to come to the end-user's mind is, 'I can't believe I waited this long for this,'" concluded "Carl Branch," labeled as lead engineer.
Not coincidentally, today was Gmail's ninth anniversary. Google launched its invitation-only beta of the service on April 1, 2004.
Gregg Keizer covers Microsoft, security issues, Apple, Web browsers and general technology breaking news for Computerworld. Follow Gregg on Twitter at @gkeizer, on Google+ or subscribe to Gregg's RSS feed . His email address is email@example.com.
Read more about Internet in Computerworld's Internet Topic Center.
- 15 Non-Certified IT Skills Growing in Demand
- How 19 Tech Titans Target Healthcare
- Twitter Suffering From Growing Pains (and Facebook Comparisons)
- Agile Comes to Data Integration
- Slideshow: 7 security mistakes people make with their mobile device
- iOS vs. Android: Which is more secure?
- 11 sure signs you've been hacked
- IDC Report: The Future of eMail is Social This paper discusses the changing nature of collaboration and work fueled by the social Web by examining current email trends and the emergence...
- The Business of Social Business Social business represents a significant transformational opportunity for organizations. Read this whitepaper to learn more.
- Six Ways Your Small Business Can Save with Internet Phone Service Traditional phone systems present two main problems for businesses: limited features and high costs. As a result, small businesses are migrating to Internet...
- HP HAVEn: See the big picture in Big Data HP HAVEn is the industry's first comprehensive, scalable, open, and secure platform for Big Data. Enterprises are drowning in a sea of data...
- Supercharge Your Web and Mobile App Development with High-Productivity Hybrid Cloud Webinar: Hear from industry experts about the amazing power at the intersection of next-generation web and mobile application development and cloud platforms.
- Meg Whitman presents Unlocking IT with Big Data During this Web Event you will hear Meg Whitman, President and CEO, HP discuss HAVEn - the #1 Big Data platform, as well... All Internet White Papers | Webcasts