Leaked BlackBerry road map reveals two phablets, widescreen tablet in coming year
Roadmap follows industry pattern of many device form factors
Computerworld - BlackBerry plans to release a larger tablet and two phone-tablet combos, or phablets, over the next year, according to a leaked road map presentation slide.
The three devices will run the BlackBerry 10 mobile operating system, which powers the Z10 smartphone and the upcoming Q10, which features a physical qwerty keyboard, according to the slide, which first appeared over the weekend on Twitter as @BB10Leaks.
BlackBerry officials didn't comment on the road map. However, in comments to analysts last Thursday, CEO Thorstein Heins said repeatedly that the company will introduce more BlackBerry 10 devices this year, though he didn't indicate what form factors the products would feature.
The three new devices shown in the slide include a BlackBerry 10 tablet with a widescreen aspect ratio, as well as a "U10" phone-tablet, which some call a phablet, and an "R10" phablet with a physical qwerty keyboard.
The slide indicates that the B10 tablet will ship in the third or fourth quarter, while the two phablets will be released later, with the U10 shipping at the end of the year and the R10 in spring of 2014.
There are no specifications on the slide, but the devices appear to be shown roughly in proportion to one another, with the phablets appearing to be wider than the existing Z10 and Q10 smartphones.
BlackBerry already has a 7-in. tablet called the PlayBook that is more square in shape than the widescreen look of the B10 in the slide. Some analysts and bloggers said it's possible that BlackBerry is developing a competitor to the various 9-to-11-in. tablets already on the market, including many Android tablets, as well as the 9.7-in. iPad.
"BlackBerry wants to be a full-line competitor, particularly for business users, so they have to have a full line of products to compete head-on with Apple and Android, primarily Samsung," said Jack Gold, an analyst at J.Gold Associates. "I would expect any viable competitor to establish a full line of products touching on all the various preferences of the marketplace, which includes smartphones, phablets and tablets."
Gold couldn't confirm whether any of the details in the leaked slide were accurate, but he noted that it doesn't appear to include the mid-priced smartphones that Heins and other executives have hinted that BlackBerry may launch over the next few quarters.
The PlayBook tablet first went on sale in April 2011, running on what BlackBerry then called the BlackBerry Tablet OS, based on QNX. BlackBerry later said it would merge that tablet operating system into BlackBerry 10. The company also released a major update to the PlayBook tablet operating system in February 2012.
The first release of the PlayBook was criticized for not having native email.
Analysts are not sure that BlackBerry can keep up with production demand for so many new devices that depend on a relatively constrained supply chain for displays and other components. But to boost its global smartphone market share, currently at less than 10%, BlackBerry will need a product lineup with a variety of options.
Matt Hamblen covers mobile and wireless, smartphones and other handhelds, and wireless networking for Computerworld. Follow Matt on Twitter at @matthamblen, or subscribe to Matt's RSS feed. His email address is email@example.com.
Read more about Tablets in Computerworld's Tablets Topic Center.
- Path Selection Infographic Path Selection Infographic
- Hyperconvergence Infographic A wide range of observers agree that data centers are now entering an era of "hyperconvergence" that will raise network traffic levels faster...
- Preparing Your Infrastructure for the Hyperconvergence Era From cloud computing and virtualization to mobility and unified communications, an array of innovative technologies is transforming today's data centers.
- How WAN Optimization Helps Enterprises Reduce Costs If you wanted to break down innovation into a tidy equation, it might go something like this: Technology + Connectivity = Productivity. Productivity...
- LIVE EVENT: 5/7, The End of Data Protection As We Know It. Introducing a Next Generation Data Protection Architecture. Traditional backup is going away, but where does this leave end-users?
- On-demand webinar: "Mobility Mayhem: Balancing BYOD with Enterprise Security" Check out this on-demand webinar to hear Sophos senior security expert John Shier deep dive into how BYOD impacts your enterprise security strategy... All Tablets White Papers | Webcasts
Our new weekly Consumerization of IT newsletter covers a wide range of trends including BYOD, smartphones, tablets, MDM, cloud, social and what it all means for IT. Subscribe now and stay up to date!