Microsoft to expand Surface Pro sales to China next week
First market outside the U.S. and Canada to get the Windows 8 tablet
Computerworld - Microsoft will start selling the Surface Pro tablet in China next week, the company said yesterday.
According to the company's Chinese e-store, the Surface Pro will go on sale April 2 at 9 p.m. local time.
The Chinese debut will be the tablet's first market expansion since its U.S. and Canadian launch on Feb. 9. Microsoft first announced the Surface Pro's availability on the Chinese-language Weibo social networking service Thursday.
LiveSino.net reported earlier in the day that Microsoft was introducing the tablet in China next Tuesday.
It's been no secret that China was on the short list for the Surface Pro. Three weeks ago, Microsoft said the Windows 8 Pro-powered device would go on sale in several more markets in the second quarter, including Australia, China, France, Germany, Hong Kong, New Zealand and the U.K.
The Microsoft Store does not show prices for the Surface Pro, but another Chinese website, WPDang, said the 64GB model would cost 6,588 yuan, equivalent to $1,061. The higher-priced 128GB Surface Pro, meanwhile, will be priced at 7,388 yuan ($1,190).
U.S. prices for the Surface Pro are $899 (64GB) and $999 (128GB).
Microsoft has to hope that the Surface Pro does better in China than the lower-priced Surface RT predecessor: Research firm IDC pegged shipments -- which are different, usually higher, than sales -- of the latter in China at just 30,000 units during the last two months of 2012's fourth quarter. Worldwide, Microsoft shipped approximately 900,000 Surface RTs in the same period, IDC said.
Microsoft's Chinese move hints that stock shortages have been solved. While the Surface Pro is now ready to ship from Microsoft's U.S. e-store, last month the 128GB configuration's availability was spotty for several weeks following the tablet's launch.
Gregg Keizer covers Microsoft, security issues, Apple, Web browsers and general technology breaking news for Computerworld. Follow Gregg on Twitter at @gkeizer, or subscribe to Gregg's RSS feed . His e-mail address is email@example.com.
- Microsoft again writes off Surface inventory, renews profitability doubts
- Surface survives Microsoft cuts, but tablet strategy remains muddled
- Surface Pro 3 not a notebook replacement to DIYers who want inside
- Microsoft wants MacBook Air owners to trade up to a Surface Pro by trading in
- Surface Pro 3 'notebook' reaches retail today
- Whoops! Microsoft goof confirms Surface Mini
- Surface Pro 3 deep-dive review: Has Microsoft finally got it right?
- Perspective: The Surface Pro is Microsoft's latest premature introduction problem
- Surface Pro 3's 'tweener' screen is too small for a laptop, too big for a tablet
- Buy a Surface Pro 3, get it at summer's end
Read more about Mobile/Wireless in Computerworld's Mobile/Wireless Topic Center.
- What is this "File Sync" Thing and Why Should I Care About It? All of a sudden, getting a file from your work laptop to your iPad became as simple as clicking "Save." So it's no...
- The 5 Big Lies About Going Mobile You've heard about the power of mobile to change your business. But have you realized your mobile potential? It's about much more than...
- BYOP: How Mobile and Social Are Creating New User Personas The digital world of mobile + social creates new customer segments and behaviors. Companies need to reorient their customer interactions around these segments...
- Software Asset Management: Ensuring Today's Assets Today's trends like BYOD and SaaS are new and exciting in terms of how they will help make our jobs more productive but...
- Why do you need an enterprise mobile platform? Today companies must offer great apps that run on a range of devices, and connect to an exploding set of backend data. Appcelerator...
- Technology for Everyone A Kansas school district modernizes teaching and learning and paves the way to a one-to-one program with a comprehensive upgrade of its wireless... All Mobile/Wireless White Papers | Webcasts