HTC One smartphone signals end of megapixel era, executive says
New One smartphone has a 'revolutionary' ultra-pixel camera to capture sharper images
IDG News Service - HTC has declared the end of megapixels with its new One smartphone, which has a 4.7-inch screen and a redesigned camera that can capture sharper images.
The smartphone has an ultra-pixel camera that takes photographs at a rate of eight frames per second. The result is sharper images with deeper colors compared to the cameras in competing smartphones, said Jonah Becker, design director at HTC, at the phone's launch event in New York.
"The era of the megapixel is over," Becker said.
A new app called Zoe provides a live gallery so that users can highlight and edit images.
The phone is a redesign of the first HTC One phones the company introduced around this same time last year at the Mobile World Congress show in Barcelona. It has some of the latest smartphone hardware including a quad-core Snapdragon processor running at 1.7GHz. It also has a 468 pixels-per-inch display.
The new phone will launch in more than 80 countries with 185 mobile carriers, which will be HTC's largest rollout ever. The phone will begin shipping in late March.
It will launch through AT&T, T-Mobile and Sprint in the U.S. The company did not immediately announce pricing.
The HTC One can record high-definition video, and has two dual microphones and noise cancellation technology. Like the previous HTC One models, it also has Beats Audio for quality audio playback. It has two front-facing stereo speakers.
It has an updated Sense user that makes browsing and using the phone easier.
HTC has partnered with companies to deliver news, video and picture through a new content feed service called Blinkfeed. Content from MTV, AP and ESPN are delivered directly to the phone, and users can select the content they want delivered to their phone.
The new phone comes as the company tries to reverse its fortunes in the smartphone market with growing competition from Apple, Samsung, Huawei and others.
HTC was the fourth-largest smartphone in 2012, shipping 32 million handsets, with shipments falling by 25.2% compared to 2011. The company had a market share of 4.6%, and fell behind Samsung, Apple and Nokia. HTC's market share has been dropping and the company was not in the top five smartphone vendors during the fourth quarter of 2012, according to IDC.
- Tips for Driving User Adoption in New Technology Deployment Read this checklist on tips for driving user adoption to see where you stand.
- Considerations For Effective Software License Management For many reasons, software license management has become a critical issue for many IT organizations and enterprise's alike. With many licensing options, hurdles...
- eBay uses 100% OpenSource WSO2 ESB to process more than 1Billion transactions a day Along with eBay's success comes a huge demand to ensure reliable, 24x7 availability of the services that enable these transactions. For eBay, that...
- A Reference Architecture for the Internet of Things The aim of this is to provide Architects and Developers of IoT projects with an effective starting point that covers the major requirements...
- It's not too late...Get Your Mobile Questions Answered Live! How can IT provide seamless and secure mobile communications and collaboration for all? Join this live Webcast as IDG asks an expert panel...
- Why do you need an enterprise mobile platform? Today companies must offer great apps that run on a range of devices, and connect to an exploding set of backend data. Appcelerator... All Smartphones White Papers | Webcasts
Our new weekly Consumerization of IT newsletter covers a wide range of trends including BYOD, smartphones, tablets, MDM, cloud, social and what it all means for IT. Subscribe now and stay up to date!