Will Apple envy wreck Samsung?
Samsung wants to be like Apple. But to do that, it needs to dump Android -- and that's not a good idea.
Computerworld - Samsung is tired of watching Apple run away with most of the money in mobile. Now, the Korean giant is making a big play to become like Apple -- a company that makes not only the hardware, but also the software and the store where you buy stuff.
Samsung also wants to be like Google and make money from mobile advertising.
In order to own the software platform that powers its phones, Samsung needs to drop Android. But can Samsung pull this off without wrecking a good thing?
Samsung's big play in Silicon Valley
Samsung this week announced something called the Open Innovation Center, which is located in two places -- Silicon Valley and New York City.
The purpose of the center, headed by former Google executive David Eun, is to enable Samsung to benefit from software innovation. The organization will act as an incubator, providing salaries and benefits to entrepreneurs while they semi-autonomously create new ideas within the company. It will also act as a venture capitalist, investing in outside startups and organizing software-company acquisitions for Samsung.
Samsung hopes the Open Innovation Center will accelerate the growth of the app ecosystem for its new Android replacement, called Tizen.
It's not complicated. Samsung wants to transition from a hardware company to a company more like Apple -- one that makes money from hardware, software, apps, services and advertising.
Here comes Tizen
Samsung is working with Intel to develop a Linux-based operating system called Tizen. The software is designed to power smartphones, tablets, smart TVs and even in-car devices.
It's a direct competitor with, and alternative to, Google's Android platform.
The first demonstration of Tizen running on actual Samsung hardware is expected to take place at Mobile World Congress this month in Barcelona, where I'm currently located and awaiting the big show.
(Tizen software has previously been seen only on "reference" hardware distributed to developers so they could build apps for it.)
It's not clear whether the Mobile World Congress demonstrations will be open to the public and the press, or if they'll be held behind closed doors for select partners only.
Samsung phones running Tizen are expected to hit the market by the end of the year.
It's not just about Tizen or smartphones
Samsung is by far the leading seller of television sets in the United States. Many of those TVs run Google TV software, which is based on Android and Google's Chrome browser.
Samsung is also the maker of some Chromebooks -- laptops that run a variant of the Chrome browser as a kind of operating system.
Tizen is designed to run on all these platforms.
Eun announced very clearly this week that Samsung's intention is to build a software ecosystem where TVs, laptops, tablets and smartphones all connect with one another seamlessly and easily, as Apple devices are supposed to do.
- Silicon Valley's 19 Coolest Places to Work
- Is Windows 8 Development Worth the Trouble?
- 8 Books Every IT Leader Should Read This Year
- 10 Hot Hadoop Startups to Watch
- Slideshow: 7 security mistakes people make with their mobile device
- iOS vs. Android: Which is more secure?
- 11 sure signs you've been hacked
- Infographic: Converged Infrastructure Benefits This Infographic quantifies the savings organizations are realizing from increased deployment speed, higher availability, and lower annual costs.
- CIOs Deliver Productivity Breakthroughs with Intelligent Digital Signage Retailers have long recognized the influence that digital signage provides over a shopper's point-of-purchase decision making process.
- Going Paperless? Here's What You Need to Think About As makers of some of the world's most popular PDF solutions, we often consult with businesses & governmental agencies that have the goal...
- The Big Data Opportunity for HR and Finance If CEOs, CFOs, CIOs, and CHROs want to drive their businesses forward, they will need to quickly recognize the enormous value of big...
- Top 4 Digital Signage Fails Join RMG Networks for a look at four of the most common reasons digital signage fails in corporate businesses. Learn about strategies to...
- Building Tomorrow's Infrastructure Listen to this podcast to discover how Crider Foods worked with PC Connection to update their IT infrastructure, while maintaining compliance and control. All Smartphones White Papers | Webcasts
Our new weekly Consumerization of IT newsletter covers a wide range of trends including BYOD, smartphones, tablets, MDM, cloud, social and what it all means for IT. Subscribe now and stay up to date!