Microsoft launches campaign against Gmail over privacy
Microsoft said it was running a national campaign and asked users to sign a petition
IDG News Service - Microsoft has launched a campaign in the U.S. that targets Google's alleged practice of going through the contents of all Gmail messages to sell and target advertisements, raising again an old issue the software giant has with the free email service.
The company late Wednesday cited a study which showed that 70% of consumers don't know that major email providers routinely engage in the practice of reading through their personal email to sell ads.
Unlike Gmail, Microsoft's Outlook.com doesn't go through the content of users' emails to show ads, it said.
The "Don't Get Scroogled by Gmail" campaign on Microsoft's Scroogled.com promotes Outlook.com as an alternative to Gmail. Microsoft previewed Outlook.com in July and said it would eventually replace its Hotmail email service.
Advertising keeps Google and many of the websites and services the company offers free of charge, Google said in an emailed statement on Wednesday. "No humans read your email or Google Account information in order to show you advertisements or related information. An automated algorithm -- similar to that used for features like Priority Inbox or spam filtering -- determines which ads are shown," it added.
Outlook.com is also calling on consumers to join a petition drive on Scroogled.com to tell Google to stop going through their users' email to sell ads, Microsoft said.
Microsoft sponsored Don't Get Scroogled activities will appear online and offline, demonstrating why consumers should be concerned, and helping them take action, Microsoft said. "This campaign is as much about protecting Outlook.com users from Gmail as it is about making sure Gmail users know what Google's doing," said Stefan Weitz, senior director of online services at Microsoft, in a statement.
The company has been critical of a settlement in January between the U.S. Federal Trade Commission and Google over the search giant's business practices and access to its standards-essential patents, calling it a "missed opportunity."
- Best iPhone, iPad Business Apps for 2014
- 14 Tech Conventions You Should Attend in 2014
- 10 Desktop Apps to Power Your Windows PC
- How to Add New Job Skills Without Going Back to School
- Slideshow: 7 security mistakes people make with their mobile device
- iOS vs. Android: Which is more secure?
- 11 sure signs you've been hacked
- The 12 PCI DSS 3.0 requirements addressed by Peer 1 Hosting This handy quick reference outlines the 12 PCI DSS 3.0 requirements, who needs to be compliant and how Alert Logic solutions address the...
- Defense Throughout the Vulnerability Life Cycle This whitepaper provides insight into how to leverage threat and log management technologies to protect your IT assets throughout their vulnerability life cycle.
- Mobile Policy Checklist Here's what to consider when putting together a mobile policy designed to support a highly productive workforce.
- Securing BYOD Mobile computing is becoming so ubiquitous that people no longer bat an eye seeing someone working two devices simultaneously. Individuals and organizations are...
- Live Webcast On-demand webinar: "Mobility Mayhem: Balancing BYOD with Enterprise Security" Check out this on-demand webinar to hear Sophos senior security expert John Shier deep dive into how BYOD impacts your enterprise security strategy...
- Live Webcast Endpoint Backup & Restore: Protect Everyone, Everywhere Arek Sokol from the bleeding-edge IT team at Genentech/Roche explains how he leverages cross-platform enterprise endpoint backup in the public cloud as part...
- Streamline Software Asset Management, Compose a software Management Symphony Keeping track of your organization's software is easy with effective software management solutions from CDW. View the videos in our software solutions channel
- Druva inSync: Endpoint Data Protection & Governance CLICK HERE to watch this video about protecting corporate data on laptops and mobile devices, sponsored by Druva. All Security White Papers | Webcasts