Microsoft to open five more retail stores by summer
Will morph one 'pop-up' into permanent outlet
Computerworld - Microsoft today announced that it would open five new retail stores by summer, including one it's transmuting from a "pop-up" outlet created last year to drive holiday sales.
The new stores will be in Honolulu (Ala Moana Center); Natick, Mass. (Natick Mall); Portland, Ore. (Pioneer Place); Schaumburg, Ill. (Woodfield Mall); and Troy, Mich. (The Somerset Collection).
The Natick store is currently one of the three-dozen pop-ups that Microsoft launched last October as a way to temporarily expand its retail footprint. The others will be new locations, although some -- such as the store in Portland's Pioneer Place -- are additions to existing pop-ups or permanent stores elsewhere in a metropolitan area.
Today's announcement follows one in late December, when Microsoft said it would open six new retail stores in early 2013, including four transformed from the holiday specialty store list. None of the half-dozen are yet open, however.
Also in December, Microsoft said it would extend the lifespan of most of its pop-ups well into 2013 -- originally, they were to close after the holidays -- and turn some of those into 12-month stores. So far, it's announced that five of the original list of 34 pop-ups will become full-time outlets.
The new stores -- and the retention of the pop-ups -- will help Microsoft sell the Surface Pro, the more expensive of the two tablets it unveiled in mid-2012, and the only one that runs Windows 8 Pro.
The Surface Pro will sell for $899 and $999 in 64GB and 128GB configurations, with the Touch Cover and Type Cover keyboards offered separately for $120 and $130. They are to go on sale this Saturday, Feb. 9.
Microsoft did not specify opening dates for the five new stores, and the almost-up-to-date list on its website simply stated "Coming Soon" for three of the five.
That list shows 70 stores -- both permanent and pop-up -- in the U.S. and Canada, but has omitted two of the five stores slated for summer opening. By comparison, Apple's retail chain had 401 stores worldwide as of last month, with 251 of them in the U.S. alone.
Gregg Keizer covers Microsoft, security issues, Apple, Web browsers and general technology breaking news for Computerworld. Follow Gregg on Twitter at @gkeizer, on Google+ or subscribe to Gregg's RSS feed . His email address is email@example.com.
Read more about Tablets in Computerworld's Tablets Topic Center.
- 15 Non-Certified IT Skills Growing in Demand
- How 19 Tech Titans Target Healthcare
- Twitter Suffering From Growing Pains (and Facebook Comparisons)
- Agile Comes to Data Integration
- Slideshow: 7 security mistakes people make with their mobile device
- iOS vs. Android: Which is more secure?
- 11 sure signs you've been hacked
- Is Your Big Data Solution Production-Ready? Read "Is Your Big Data Solution Production-Ready?" now, and discover best practices and actionable steps to implementing a production-ready big data solution.
- Pay-as-you-Grow Data Protection: IBM Tivoli's Full-featured Data Protection Suite for Small to Medium Businesses IBM Tivoli Storage Manager Suite for Unified Recovery gives small and medium businesses the opportunity to start out with only the individual solutions...
- Streamline Data Protection with IBM Tivoli Storage Manager Operations Center IBM Tivoli Storage Manager (TSM) has been an industry-standard data protection solution for two decades. But, where most competitors focus exclusively on Backup...
- Simplify and Consolidate Data Protection for Better Business Results Learn about IBM® Tivoli® Storage Manager Operations Center, which provides advanced visualization, built-in analytics and integrated workflow automation features that leapfrog traditional backup...
- Webinar: Building a Big Data solution that's production-ready Big data solutions are no longer just a nice-to-have.
- Meg Whitman presents Unlocking IT with Big Data During this Web Event you will hear Meg Whitman, President and CEO, HP discuss HAVEn - the #1 Big Data platform, as well... All Tablets White Papers | Webcasts