Social media takes over at the Super Bowl

Both teams have apps for mobile users.

The 49ers GameDay Live app, which offers real-time game stats and player interviews, is available for both the iPhone and Android phones.

The mobile app for Ravens fans, which is similar to the 49ers app, also comes in versions for both the iPhone and Android phones.

And don't forget about the commercials.

Many Super Bowl advertisers, including Budweiser, Volkswagen and Priceline, have already posted snippets of their Super Bowl commercials, and in some cases the full ads, online.

Coca Cola, with its "Mirage" ad about three teams racing to be the first to a desert oasis, is going a step further by allowing Twitter users to vote on whether Showgirls, Cowboys or Badlanders should win the race.

Taco Bell already has already made a splash with its "Viva Young" ad, which features a group of senior citizens ending a night of carousing and tattoos with a stop at the fast-food chain.

Sharon Gaudin covers the Internet and Web 2.0, emerging technologies, and desktop and laptop chips for Computerworld. Follow Sharon on Twitter, at @sgaudin, and on Google+, or subscribe to Sharon's RSS feed . Her email address is sgaudin@computerworld.com.

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