SAP to buy Ticket-Web, a CRM tool for promoters of sports and entertainment events
The deal will let SAP users aim event pitches at individual customers, the company said
IDG News Service - SAP plans to extend its CRM offering with the acquisition of Ticket-Web, a German specialist in online ticketing for sports and entertainment venues.
Ticket-Web has two main product lines: Entree Tickets and Entree CRM. Entree Tickets is a multilingual, multicurrency online ticketing system with Web services interfaces to other applications. Like a number of other ticketing platforms, it allows the sale of traditional paper tickets for postal delivery or collection at the box office, or for sending tickets electronically to mobile phones or for printing at home. Entree CRM operates together with Entree Tickets or independently to manage one-to-one marketing campaigns. It also offers bookkeeping, point-of-sale and contact management tools.
By combining Ticket-Web's systems with other SAP tools including ERP (enterprise resource planning), CRM (customer relationship management) and financial management software, event promoters will be able to boost attendance and profitability by fine-tuning their pitch to individual customers, SAP said Thursday.
Even after the acquisition, Ticket-Web customers will still be able to link the system to back-ends other than SAP's, while SAP customers will be able to link their systems to any ticketing service they choose, the ERP vendor said.
Linking Ticket-Web's systems to its HANA in-memory database and real-time business analytics tools will allow event promoters to understand, in real time, how a fast-moving sales campaign is doing, SAP said. However, it's not clear what the financial advantages would be to the promoters of an event that is already selling out in hours or minutes.
On the other hand, feeding information from the ticketing system to SAP Business Suite, SAP Business ByDesign or SAP BusinessOne could enable improved management of sports and entertainment arenas, SAP said.
SAP intends that Ticket-Web staff to join SAP after the deal closes in the second quarter. Neither company immediately responded to questions about the value of the deal.
Peter Sayer covers open source software, European intellectual property legislation and general technology breaking news for IDG News Service. Send comments and news tips to Peter at firstname.lastname@example.org.
- 15 Non-Certified IT Skills Growing in Demand
- How 19 Tech Titans Target Healthcare
- Twitter Suffering From Growing Pains (and Facebook Comparisons)
- Agile Comes to Data Integration
- Slideshow: 7 security mistakes people make with their mobile device
- iOS vs. Android: Which is more secure?
- 11 sure signs you've been hacked
- 5 Reasons To Migrate From Cisco (ACE) to Riverbed Stingray ADC As you consider refreshing your legacy Cisco ACE application delivery infrastructure, consider migrating to the Riverbed® Stingray™ family of products and learn the...
- Modernize Your Business with Oracle ERP Cloud This eBook explores the core components of a cloud-based ERP solution that delivers enterprise-class software without sacrificing functionality or changes to business processes...
- Empowering Modern Finance This report explores how modern CFOs and finance executives are adopting emerging technologies within their finance functions to enable the development of new...
- ERP in the Cloud and the Modern Business View IDC's White Paper, to review IDC CloudTrack Survey findings, gain expert insight into the challenges and opportunities the cloud presents, and determine...
- Meg Whitman presents Unlocking IT with Big Data During this Web Event you will hear Meg Whitman, President and CEO, HP discuss HAVEn - the #1 Big Data platform, as well...
- The New Way to Work Knowledge Vault This Knowledge Vault focuses on how, in today's increasingly virtual world, it's more important than ever to engage deeply with employees, suppliers, partners,... All ERP White Papers | Webcasts