Symantec CEO on reorg: 'our system is just broken'
Network World - Under the helm of new CEO Steve Bennett, Symantec late yesterday outlined a re-organization intended to lead to a leaner company and a new range of security and backup services and products, built primarily on internal research and development not acquisitions, within the next six to nine months.
In a presentation before Wall Street investment firm analysts, Bennett, who became head of Symantec last July, was candid in saying sales and marketing teams had been "high cost but didn't provide quality outcomes" and said lay-offs were coming there in a transition beginning right away that would primarily impact middle management. "Our system is just broken," he admitted later, saying it was time to fix it through a total re-organization of how Symantec sells and licenses products and services.
There would be a new emphasis on e-commerce capabilities and telesales in the future. There would be more effort to have Symantec security and backup products and services integrated into what telcos and ISPs do, and a focus on vertical markets with more customized offerings for small businesses and verticals markets. And Bennett said while Symantec continues to have an endpoint security business, there isn't going to be a big dividing line in terms of consumer and business anymore.
"We don't have a consumer business anymore," he declared, noting Janice Chaffin, head of Symantec's consumer unit, had effectively stepped down.
In other changes, Symantec has created a new "Office of the CEO" in which a small team of executives will make collective operational and functional decisions with Bennett. And Bennett, joined by some members of that team that included Francis deSouza as president of products and services, and Steve Gillett, COO, said Symantec envisions the creation of new lines of products and services in which it would be investing heavily there through research and development.
Symantec has great products, many of them gained through acquisitions, but could be doing a better job on integrating them and simplifying the way they're licensed, said Bennett. He promised a "revolution" in which Symantec will be re-designing products with an eye toward finding a way that customers can simply turn on functionality rather than acquiring another product.
In addition, Symantec will be focusing on offerings in 10 core areas: Mobile Workforce Productivity, Norton Protection, Norton Cloud, Information Security Services, Identity/Content-Aware Security Gateway, Data Center Security, Business Continuity, Integrated Backup, Cloud-based Information Management, and Object Storage Platform. Symantec is emphasizing that cloud-based services and mobile smartphone and tablet security and backup will be front and center. Bennett, who said he didn't envision additional inroads into "network security," said he and his team met with over 50 enterprise and government customers, and asked for specific advice from analysts, among others, before reaching the decision to do what was announced yesterday.
- Warning: Cloud Data at Risk Experts agree that relying on SaaS vendors to backup and restore your data is dangerous. Yet that's exactly what huge portions of the...
- The Opportunities and Challenges of the Cloud In this report F5 poses questions to IDC analysts, Sally Hudson and Phil Hochmuth, on behalf of F5's customers to better understand the...
- 5 Hybrid Cloud Starting Points Did you know that more than 50% of organizations are already using or planning a move to hybrid cloud?
- Cloud Computing Drives IT and Business Agility Hybrid Cloud Accelerates Time to Value What is the main focus for IT in your organization - cost or agility? Many IT discussions today focus on cost controls rather...
- DevOps with PureApplication System: Reduce cost and speed delivery with an integrated IBM Cloud solution Join this webcast to hear what ING Netherlands has been able to achieve while deploying DevOps tools from IBM Rational. An ING executive...
- Why Are Customers Really Deploying an NGFW? It seems every IT Security expert is talking about the NGFW, but what are people really doing? This webcast covers 5 real-world customer... All Cloud Computing White Papers | Webcasts