Facebook turns up the heat on Google Search
Some analysts say this is the opening round in a long-term campaign to unseat Google from its top spot in the search market. Graph Search would transform Facebook from being not only a social network, but an interactive tool that helps answer its users every-day questions, and find new favorite places and things.
Help from Microsoft
Facebook isn't alone in its efforts to rock the search world.
While Facebook built and is operating Graph Search for queries inside the social network, Microsoft's Bing search engine handles Web searches on Facebook.
For instance, if a user searches for "UCLA alumni living in Dallas," Facebook would handle the query. However, if the user searched for an answer to "what is the Higgs boson particle?", Bing would handle that.
Microsoft, an investor in Facebook, has been not only a partner with the social network, but also a longstanding rival of Google.
"Only together can Facebook and Bing take on Google," said Patrick Moorhead, an analyst with Moor Insights & Strategy. "Facebook brings the new content for social Graph Search and Bing has general search. Combined they can change the search game... This makes complete sense for Facebook to go after Google's monopoly on search as it means billions in profits."
Facebook may have unveiled Graph Search on Tuesday, but it's still in a limited beta release and only available to English-speaking users. Facebook has not said when it might be released on a wider scale or adapted for other languages.
Sharon Gaudin covers the Internet and Web 2.0, emerging technologies, and desktop and laptop chips for Computerworld. Follow Sharon on Twitter at @sgaudin, on Google+ or subscribe to Sharon's RSS feed . Her email address is firstname.lastname@example.org.
- Facebook launches redesign with a bit of the old, a bit of the new
- Facebook eyes solar-powered drone company
- Facebook coughs up $19B for WhatsApp's younger users
- Facebook buying WhatsApp for $16 billion
- Facebook's birthday present: A look back at your social life
- At 10, Facebook strives not to be your granny's social network
- Facebook sees apps in its future ... lots of apps
- Facebook hijacks Trending feature from rival Twitter
- Facebook to kill off one kind of ad some users hated
- Facebook uses a seasoned Chef to keep servers simmering
Read more about Internet Search in Computerworld's Internet Search Topic Center.
- Best iPhone, iPad Business Apps for 2014
- 14 Tech Conventions You Should Attend in 2014
- 10 Desktop Apps to Power Your Windows PC
- How to Add New Job Skills Without Going Back to School
- Slideshow: 7 security mistakes people make with their mobile device
- iOS vs. Android: Which is more secure?
- 11 sure signs you've been hacked
Red Hat Enterprise Linux - The Original Cloud Operating System
Linux adoption is growing against a number of measures, such as the
number of supercomputers that run Linux and the size of the contributing...
- OpenStack Hype vs. Reality: CIO Quick Pulse Open-source architecture can enable IT departments to build infrastructure-as-a-service (IaaS) clouds running on standard hardware.
- Building a Bridge to the Next Generation Data Center Selecting a widely adopted operating system is a foundational component of a standardization strategy.
- OpenStack and Red Hat: IDC White paper Most OpenStack deployments are by public cloud providers that are early adopters of technology and use OpenStack in a do-it-yourself deployment and support...
- Webinar: Building a Big Data solution that's production-ready Big data solutions are no longer just a nice-to-have.
- Meg Whitman presents Unlocking IT with Big Data During this Web Event you will hear Meg Whitman, President and CEO, HP discuss HAVEn - the #1 Big Data platform, as well... All Internet Search White Papers | Webcasts