1 million Surface RT tablets sold in last quarter, UBS says
Improves sales hoped for Surface Pro tablet shipping later this month
Computerworld - Microsoft's Surface RT tablet sold 1 million units in the fourth quarter, fewer than expected, according to a UBS analyst.
The analyst, Brent Thill, had expected 2 million Surface RT tablets to sell. In a note to investors, he said that customers are preferring iPads over Surface tablets.
Part of Microsoft's problem is that the software maker sold the Surface RT only in its own stores through much of the fourth quarter, he said, and didn't add other stores, including Best Buy and Staples, until mid-December.
UBS' lower sales figures came a few days after Samsung revealed it would not be releasing its own Windows RT tablet in the U.S., citing little demand and lack of public understanding of the Windows RT operating system, when compared to the full Windows 8 OS.
UBS's Thill said there is hope for sales to workers of the full Windows 8 Surface Pro tablet due to launch later this month for $899 for a 64 GB version and $999 for a 128 GB version.
Matt Hamblen covers mobile and wireless, smartphones and other handhelds, and wireless networking for Computerworld. Follow Matt on Twitter at @matthamblen or subscribe to Matt's RSS feed. His email address is firstname.lastname@example.org.
Read more about Tablets in Computerworld's Tablets Topic Center.
- Securing Mobile App Data - Comparing Containers and App Wrappers Analysts agree that Mobile Device Management (MDM) is not enough when it comes to securing app data. Although it remains a critical component...
- 3G/4G Digital Signage Guide Today, the widespread availability of 3G and 4G cellular or wireless broadband networks enables digital signage to be deployed virtually anywhere.
- Enterprises in Motion: In-Vehicle Networks In a world where traditional tethers to the central office have all but vanished, enterprises that operate vehicle fleets require constant and dependable...
- Uninterrupted Internet: Maximizing Revenue and Minimizing Business Risk with 3G/4G Failover Whether your businesses are connected to the Internet via T1/T3, or Cable, incorporating a mobile broadband backup solution adds uptime whenever there is...
- Don't Believe the Hype: Not All Containers are Created Equal Hear executives discuss the 3 C's of Secure Mobility-content, credentials, and configurations-and learn the inherent security risks to your organization of using MDM...
- Navigating the New Wireless Landscape Thriving in the new wireless landscape View Now>> All Mobile/Wireless White Papers | Webcasts