University sues Cisco over 'Tomorrow Starts Here' slogan
East Carolina University claims it has registered the trademark for tagline used by Cisco since December
IDG News Service - Cisco Systems has been sued in a federal court by East Carolina University (ECU) for the "Tomorrow Starts Here" tagline it adopted in December.
ECU in Greenville, North Carolina, has used the mark 'Tomorrow Starts Here' for over a decade, including in national advertisements and publications, it said in a statement Friday. "We feel it is essential to take action to protect that defining trademark of our identity and vision," university chancellor Steve Ballard said in the statement.
The university's complaint alleges that Cisco's use of the identical mark infringes both its federally registered and common law trademark rights.
Apparently to emphasize that Cisco's and the university's use of the trademark could confuse the consumer, ECU said that trademark "Tomorrow Starts Here" is a university-wide brand that "represents an overlapping field of goods and services when compared with that of Cisco."
Research initiatives through ECU's College of Technology and Computer Science, for example, have created products and intellectual property that are actively being commercialized, the university said. ECU also said it promotes its global online education program using the mark "Tomorrow Starts Here."
Cisco could not be immediately reached for comment. The company said in December it launched a campaign with the "Tomorrow Starts Here" slogan to showcase how Cisco makes "amazing things happen" when it connects the unconnected, using new IP-enabled devices, more broadband access, and IPv6, the next version of the Internet protocol. 99 percent of things in the physical world are still unconnected, it said.
- 15 Non-Certified IT Skills Growing in Demand
- How 19 Tech Titans Target Healthcare
- Twitter Suffering From Growing Pains (and Facebook Comparisons)
- Agile Comes to Data Integration
- Slideshow: 7 security mistakes people make with their mobile device
- iOS vs. Android: Which is more secure?
- 11 sure signs you've been hacked
- Pay-as-you-Grow Data Protection: IBM Tivoli's Full-featured Data Protection Suite for Small to Medium Businesses IBM Tivoli Storage Manager Suite for Unified Recovery gives small and medium businesses the opportunity to start out with only the individual solutions...
- Streamline Data Protection with IBM Tivoli Storage Manager Operations Center IBM Tivoli Storage Manager (TSM) has been an industry-standard data protection solution for two decades. But, where most competitors focus exclusively on Backup...
- Simplify and Consolidate Data Protection for Better Business Results Learn about IBM® Tivoli® Storage Manager Operations Center, which provides advanced visualization, built-in analytics and integrated workflow automation features that leapfrog traditional backup...
- HP HAVEn: See the big picture in Big Data HP HAVEn is the industry's first comprehensive, scalable, open, and secure platform for Big Data. Enterprises are drowning in a sea of data...
- Meg Whitman presents Unlocking IT with Big Data During this Web Event you will hear Meg Whitman, President and CEO, HP discuss HAVEn - the #1 Big Data platform, as well...
- The New Way to Work Knowledge Vault This Knowledge Vault focuses on how, in today's increasingly virtual world, it's more important than ever to engage deeply with employees, suppliers, partners,... All Legal White Papers | Webcasts