Sony doubles down on 4K resolution technology
The company hopes to realize synergy between its electronics division and movie production house
IDG News Service - Television at four times the resolution of today's high-def images is turning out to be one of the most popular bets among consumer electronics makers in Las Vegas at this year's CES.
Most of the major TV set makers announced plans for the televisions, which are known as 4K TVs or Ultra HD TVs, but Japan's Sony went further. Seeking to realize synergy between its electronics division and movie production house, the company said it's planning a consumer-grade 4K camcorder and, perhaps the ace up its sleeve: a 4K content delivery service.
Sony's tried to do this before. Its rich catalog of recording artists on Sony Music didn't help the Walkman much in its battle with the iPod, but Sony is a very different company today than it was a decade ago. Howard Stringer, Sony's former CEO, fought internal fiefdoms to break down barriers and get the company working together toward a single goal.
"It's more than just the signal processing algorithms and all the other science that goes into making 4K devices. We know what content should look like, and we're at the forefront of creating content as well," said Kaz Hirai, Sony's current CEO, during a news conference at CES.
Hirai is right about Sony's unique position. Sony is the only major consumer electronics company to own music, movie and TV production studios, so it has a rich catalog of content for its devices. "Spiderman," "Men In Black," TV's "Seinfeld" and "Jeopardy," Alicia Keys, Ke$ha -- they're all part of the Sony family.
The 4K content service will launch in the U.S. in the middle of this year and initially offer about 10 movies.
"We will offer native 4K movie content to the home," said Phil Molyneux, president of Sony Electronics, which is Sony's U.S. electronics division. "The world's first service will allow owners of our 4K TVs to download and enjoy native 4K movies created by Sony Pictures and other 4K content companies."
The service could become a significant and important differentiator for Sony in 4K. That's because beyond the din of 4K announcements from electronics companies, a common question remains: What are consumers going to watch?
There is no 4K TV broadcasting anywhere in the world so consumers are mostly left with upconverting, a software process that artificially adds resolution. Upconversion was popular too with DVD owners when HDTVs came on the market, but it wasn't a substitute for real high-def content on Blu-ray Disc. The same is likely to be true for 4K.
Asked by reporters if Sony planned to extend the 4K delivery service to TV sets from competitors, Hirai said that might happen eventually, but it would initially be restricted to Sony TVs.
- Dude, we're gonna need more wireless
- Is CES a thieves' paradise?
- Tablets, smartphones and TVs upstage PCs at CES
- IPv6 can boost mobile performance, battery life, proponents say
- HomePlug moving beyond adapters to built-in networking
- GoPro, iON cameras turn your life into a movie
- CES crowd likes FCC's Wi-Fi expansion plans
- Micron unveils its first 1TB SSD -- for under $600
- Video gallery: 2013 CES
- Augmented reality mobile app brings inanimate objects to life
- Silicon Valley's 19 Coolest Places to Work
- Is Windows 8 Development Worth the Trouble?
- 8 Books Every IT Leader Should Read This Year
- 10 Hot Hadoop Startups to Watch
- Slideshow: 7 security mistakes people make with their mobile device
- iOS vs. Android: Which is more secure?
- 11 sure signs you've been hacked
- Infographic: Converged Infrastructure Benefits This Infographic quantifies the savings organizations are realizing from increased deployment speed, higher availability, and lower annual costs.
- CIOs Deliver Productivity Breakthroughs with Intelligent Digital Signage Retailers have long recognized the influence that digital signage provides over a shopper's point-of-purchase decision making process.
- Going Paperless? Here's What You Need to Think About As makers of some of the world's most popular PDF solutions, we often consult with businesses & governmental agencies that have the goal...
- The Big Data Opportunity for HR and Finance If CEOs, CFOs, CIOs, and CHROs want to drive their businesses forward, they will need to quickly recognize the enormous value of big...
- Top 4 Digital Signage Fails Join RMG Networks for a look at four of the most common reasons digital signage fails in corporate businesses. Learn about strategies to...
- Building Tomorrow's Infrastructure Listen to this podcast to discover how Crider Foods worked with PC Connection to update their IT infrastructure, while maintaining compliance and control. All Personal Technology White Papers | Webcasts
Our new weekly Consumerization of IT newsletter covers a wide range of trends including BYOD, smartphones, tablets, MDM, cloud, social and what it all means for IT. Subscribe now and stay up to date!