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HP reboots tablet strategy with ElitePad 900

HP is putting the ElitePad 900 through extensive testing before shipping

By Agam Shah
January 7, 2013 04:04 PM ET

IDG News Service - Hewlett-Packard is rebooting its tablet strategy with the ElitePad 900, but faces challenges as it tries to overcome past tablet failures and deals with the slow adoption of the Windows 8 OS, analysts said.

The ElitePad 900 business tablet was originally announced on Oct. 1 and is the first product in HP's retooled tablet strategy, which revolves around Windows. HP's see-saw tablet strategy has seen many failures, with predecessors to the ElitePad 900 -- the Slate and Slate 2 -- unable to find wide acceptance.

HP's abrupt discontinuation of mobile devices based on the webOS operating system also raised questions about the company's commitment to tablets. But HP is trying to reestablish itself in the tablet market with Windows 8, which is off to a slow start, analysts said. The ElitePad 900 is targeted at businesses, but the new OS is targeted at consumers, creating a mismatch that could hurt HP's tablet sales, analysts said.

The tablet, which is being displayed at the International CES show this week in Las Vegas, has a 10.1-inch screen that can display images at a 1280-by-800-pixel resolution. The tablet weighs about 680 grams and is 9.2 millimeters thick. Some enterprise-specific features include the ability to easily disassemble the tablet to replace components, which helps reduce hardware and support costs.

HP is putting the ElitePad 900 through extensive testing before it ships in late January starting at $649. Starting in December, the company has sent out test units to 3,000 customers, with some prominent test customers including Emirates Airlines.

The early evaluation program was only 200 to 300 units, but was expanded after growing interest in the product, said Ajay Gupta, director of commercial notebook products at HP. This is one of HP's largest testing programs yet, and the first customers engaged in testing belonged to some of the company's big accounts.

"We have been talking to customers, showing them prototypes, ideas, spec choices that we are making," Gupta said. "It's a very important product for HP, there's no denying it."

The initial ElitePad 900 product will perhaps go out as it is, but customer feedback will help shape future tablet designs, Gupta said.

"We work with engineering very closely in figuring out what's feasible," Gupta said.

With such an extensive testing program HP perhaps wants to avoid the debacles like the ones surrounding the Slate 2 and webOS, and also to make certain that the ElitePad's design and features resonate with clients, said Charles King, principal analyst at Pund-IT.

HP's adoption of webOS caused tension with Microsoft, with the software maker being upset at HP's development of a tablet with a non-Windows OS. Now that has changed, and the question remains if customers will buy into Windows 8, which is largely a consumer OS, King said.

Reprinted with permission from IDG.net. Story copyright 2014 International Data Group. All rights reserved.
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